Alexandra Ferraro

Initiator
DISC Type : Di

Marketing Executive at ABF Marketing

Boca Raton, Florida, United States

Overview

Alexandra is a full-stack marketing leader specializing in driving growth for tech-enabled SaaS and B2B organizations. A Furman University graduate, she has a proven record of building marketing functions and executing high-impact go-to-market strategies. Colleagues consistently describe her as smart, organized, and knowledgeable.

Outside of her professional life, Alexandra is dedicated to community service, notably volunteering with the George Snow Scholarship Fund and the Junior League of Boca Raton. She values networking and finds productivity in working from unique, non-traditional office environments.

She received the "Starburst Award" for being the go-to person who gets things done, recognizing her exceptional effort and reliability.

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI in Marketing
Actively embraces AI, aiming to be in the top 1% of professionals with AI skills. She has published articles on AI's impact on healthcare marketing.
B2B Growth
Her career is centered on building and scaling marketing functions to deliver measurable results in pipeline generation, customer acquisition, and revenue growth for B2B tech companies.
Healthcare Technology
Possesses deep industry experience from marketing roles at multiple health-tech companies like Intelligencia AI, LexisNexis Health IT, and IQVIA.

Media Appearances

Alexandra has no verified media appearances

Work History

3-2025
Marketing Executive at ABF Marketing
7-2023 - 12-2025
Head of Marketing at Intelligencia AI
10-2021 - 6-2023
Marketing Manager, Health IT Partnerships and Life Sciences at LexisNexis Risk Solutions
10-2020 - 10-2021
Portfolio Marketing Manager, Real World Evidence & Medical Affairs at IQVIA
3-2020 - 10-2020
Senior Marketing Communications Lead at Modernizing Medicine

Education

2008 - 2012
Bachelor of Arts (B.A.) from Furman University
2004 - 2008
Education details unavailable from West Boca High

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boca Raton, Florida, United States Job Level : N/A Designation : Marketing Executive at ABF Marketing
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alexandra

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alexandra take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alexandra

Personality Compatibility


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