Alexandra Ferraro in

Alexandra Ferraro

Initiator · DISC type Di
Marketing Executive at ABF Marketing
📍 Boca Raton, Florida, United States

Alexandra is a full-stack marketing leader specializing in driving growth for tech-enabled SaaS and B2B organizations. A Furman University graduate, she has a proven record of building marketing functions and executing high-impact go-to-market strategies. Colleagues consistently describe her as smart, organized, and knowledgeable.

Outside of her professional life, Alexandra is dedicated to community service, notably volunteering with the George Snow Scholarship Fund and the Junior League of Boca Raton. She values networking and finds productivity in working from unique, non-traditional office environments.

She received the "Starburst Award" for being the go-to person who gets things done, recognizing her exceptional effort and reliability.

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Experience
15 Years
Current Role
Marketing Executive
Location
Boca Raton, Florida, United States
Personality Overview

How Alexandra shows up

Friendly Challenger
Risk-Accepting
Impact-Oriented

They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Alexandra cares about

AI in Marketing
Actively embraces AI, aiming to be in the top 1% of professionals with AI skills. She has published articles on AI's impact on healthcare marketing.
B2B Growth
Her career is centered on building and scaling marketing functions to deliver measurable results in pipeline generation, customer acquisition, and revenue growth for B2B tech companies.
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Career

Work history

3-2025
Marketing Executive
ABF Marketing
7-2023 - 12-2025
Head of Marketing
Intelligencia AI
10-2021 - 6-2023
Marketing Manager, Health IT Partnerships and Life Sciences
LexisNexis Risk Solutions
10-2020 - 10-2021
Portfolio Marketing Manager, Real World Evidence & Medical Affairs
IQVIA
3-2020 - 10-2020
Senior Marketing Communications Lead
Modernizing Medicine
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2012
Bachelor of Arts (B.A.)
Furman University
2004 - 2008
Education details unavailable
West Boca High
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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