Sydney Hannah-Holliday

Critic
DISC Type : C

Senior Director, Customer Engagement Inititatives at The College Board

Clermont, Florida, United States

Overview

Sydney Hannah-Holliday is a results-oriented senior leader with over 16 years of experience in the education technology sector. As Senior Director at The College Board, she specializes in program management and customer engagement, notably overseeing the implementation of large-scale digital testing platforms. She holds a Master of Arts in human performance improvement.

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Digital Assessments
Her career at The College Board and Scantron has focused on leading the development and implementation of digital assessment and testing platforms for students.
Customer Engagement
Her current role as Senior Director, Customer Engagement Initiatives, highlights her focus on driving program adoption and ensuring customer readiness for new technologies.
Women & Children Advocacy
Serves as an Education Advisor for Women and Children on the Board of Advisors for the nonprofit organization Urban Mommy.

Media Appearances

Sydney has no verified media appearances

Work History

7-2023
Senior Director, Customer Engagement Inititatives at The College Board
4-2015 - 6-2023
Director, Assessment Delivery Operations at The College Board
8-2014 - 4-2015
IT Project Manager at Heritage Home Group LLC
9-2010 - 8-2014
Client Program Manager at Scantron
7-2006 - 9-2010
Teacher and Career Specialist at Chicago Public Schools

Education

Bachelor of Arts - BA from DePaul University
Master of Arts (MA) from Roosevelt University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Clermont, Florida, United States Job Level : Senior Designation : Senior Director, Customer Engagement Inititatives at The College Board
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Insights For Selling To Sydney

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sydney is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sydney

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sydney move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sydney take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sydney

Personality Compatibility


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