Alexandra is a commercial marketer with over 12 years of experience, specializing in retail and credit products with a strong focus on loyalty programs. She currently leads digital product marketing at NewDay and holds a Bachelor of Business Science in Marketing from the University of Cape Town.
She has a passion for recruiting and developing talent, frequently posting about open roles and praising her "amazing team. "
Unique fact: She is experienced in designing end-to-end customer journeys to maximize return on investment.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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