Alexandra is a commercial marketer with over 12 years of experience, specializing in retail and credit products with a strong focus on loyalty programs. She currently leads digital product marketing at NewDay and holds a Bachelor of Business Science in Marketing from the University of Cape Town.
She has a passion for recruiting and developing talent, frequently posting about open roles and praising her "amazing team. "
Unique fact: She is experienced in designing end-to-end customer journeys to maximize return on investment.
Read the full overview →They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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