Alexandra Mullord in

Alexandra Mullord

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Senior Marketing Manager (Digital Products) at NewDay
📍 London, England, United Kingdom

Alexandra is a commercial marketer with over 12 years of experience, specializing in retail and credit products with a strong focus on loyalty programs. She currently leads digital product marketing at NewDay and holds a Bachelor of Business Science in Marketing from the University of Cape Town.

She has a passion for recruiting and developing talent, frequently posting about open roles and praising her "amazing team. "

Unique fact: She is experienced in designing end-to-end customer journeys to maximize return on investment.

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Experience
17 Years
Current Role
Senior Marketing Manager (Digital Products)
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Alexandra shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Alexandra cares about

Customer Loyalty
Has extensive experience managing and driving engagement for loyalty programs, particularly within the retail and credit sectors.
Digital Product Marketing
Her current role as Senior Marketing Manager for Digital Products at NewDay focuses on this area.
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Career

Work history

8-2021
Senior Marketing Manager (Digital Products)
NewDay
6-2019 - 8-2021
Senior Manager, Existing Customer Marketing
NewDay
10-2018 - 5-2019
Senior Specialist, Engagement Marketing (contract)
NewDay
3-2018 - 7-2018
CRM Manager
Swoon Editions
4-2016 - 1-2018
Loyalty Marketing Manager
TFG (The Foschini Group)
In the press

Media appearances

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Education
2003 - 2006
Bachelor of Business Science (Marketing honours)
University of Cape Town
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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