Alexandra Polkinghorn

Energizer
DISC Type : I

Senior Manager, Content Partnerships - News & Live at Hulu

Los Angeles Metropolitan Area, United States

Overview

Alexandra is a senior content partnerships executive with over a decade of experience at major media companies like Hulu, The New York Times, and WWD. She specializes in news and live programming strategy, content licensing, and revenue growth, holding an MBA from UCLA Anderson School of Management.

She has a reputation for blending creative vision with business expertise, having managed budgets exceeding $60 million and teams of over 70 people across global newsrooms.

Unique fact: At Hulu, she spearheaded the news verticals growth, quadrupling audience engagement to reach over 35 million subscribers.

Personality Overview

Believer

Full Of Energy

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

News Programming Strategy
She currently drives Hulu’s news and live programming strategy, overseeing the platform's fastest-growing content vertical.
Content Licensing
A core part of her role involves leading complex content licensing negotiations and partnership deals at both Hulu and The New York Times.
Streaming Revenue Growth
Focuses on developing revenue models and strategic partnerships to expand viewership and scale operations in the streaming space.

Media Appearances

Alexandra has no verified media appearances

Work History

5-2024
Senior Manager, Content Partnerships - News & Live at Hulu
4-2022 - 5-2024
Manager, Content Partnerships - News & Live at Hulu
2020 - 2022
Managing Editor at WWD
2018 - 2019
Managing Editor, WSJ. Magazine at Dow Jones
2016 - 2018
Deputy Editorial Director, News Service and Syndicate at The New York Times

Education

Master of Business Administration - MBA from UCLA Anderson School of Management
B.A. from Occidental College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles Metropolitan Area, United States Job Level : Middle Designation : Senior Manager, Content Partnerships - News & Live at Hulu
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alexandra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alexandra take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Alexandra

Personality Compatibility


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