Alexandra Tasker

Energizer
DISC Type : I

Marketing Director - D&G Beauty and Lifestyle Brands at Give Back Beauty

Walton-On-Thames, England, United Kingdom

Overview

Alexandra Tasker is the Marketing Director for D&G Beauty at Give Back Beauty, bringing over 12 years of experience in the prestige beauty and fragrance sector. A University of Cape Town graduate, she is an expert in brand building, omnichannel marketing, and strategic communications for leading global brands.

There is no publicly available information regarding Alexandras personal life or hobbies.

While at Estée Lauder, she launched the first local Instagram account for MAC Cosmetics in South Africa and managed key celebrity influencer campaigns.

Personality Overview

Full Of Energy

Informal

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Prestige Beauty Brands
Her career is centered on marketing for luxury beauty and fragrance brands, including Dolce & Gabbana, Elizabeth Arden, Hugo Boss, and MAC Cosmetics.
Omnichannel Marketing
Possesses extensive experience creating integrated marketing plans across all channels, including digital, social, PR, events, and in-store activations for major retailers and brands.
Brand Building
Focuses on developing and executing marketing and communication strategies to build brand equity and drive growth in competitive markets.

Media Appearances

Alexandra has no verified media appearances

Work History

9-2024
Marketing Director - D&G Beauty and Lifestyle Brands at Give Back Beauty
7-2023 - 8-2024
Head of Marketing - Elizabeth Arden and Prestige Fragrances UK&I (Maternity Cover - 13 months) at Revlon
5-2020 - 1-2023
Marketing Manager - Woolworths Beauty & WBeauty at Woolworths
8-2019 - 4-2020
Senior Brand Manager - Luxury Fragrances (Hugo Boss & Chloe) at Coty
3-2018 - 7-2019
Consumer Marketing Manager - MAC Cosmetics at Estée Lauder Companies South Africa

Education

2007 - 2010
Bachelor of Business Science (B.Bus.Sci) from University of Cape Town
2001 - 2005
Overall Distinction: from Springfield Convent Senior School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Walton-On-Thames, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director - D&G Beauty and Lifestyle Brands at Give Back Beauty
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alexandra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alexandra take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Alexandra

Personality Compatibility


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