Alexandra Van Eerden in

Alexandra Van Eerden

Energizer · DISC type I
VP Digital Commerce Operations & Consumer Analytics at Wolverine Worldwide
📍 Grand Rapids, Michigan, United States

Alexandra Van Eerden serves as the VP of Digital Commerce Operations & Consumer Analytics at Wolverine Worldwide. With over a decade of experience, she specializes in driving global eCommerce growth through data-based strategies and business intelligence. She earned her Master of Science from the University of Notre Dame.

Based on her previous role as Lead Patient Experience Analyst at Spectrum Health and her listed interest in the company, she appears to have a keen interest in the intersection of data analytics and healthcare services.

She has spent the majority of her career progressing through five different roles within Wolverine Worldwide.

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Experience
14 Years
Current Role
VP Digital Commerce Operations & Consumer Analytics
Job Level
Senior
Location
Grand Rapids, Michigan, United States
Personality Overview

How Alexandra shows up

Informal
Big Picture Person
Enthusiastic

They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Priorities

Topics Alexandra cares about

eCommerce Growth
Her career is defined by creating and executing data-based strategies to drive global eCommerce growth for Wolverine Worldwide.
Consumer Analytics
This is a core focus of her current VP role and a consistent theme throughout her multiple analytics-focused positions.
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Career

Work history

3-2026
VP Digital Commerce Operations & Consumer Analytics
Wolverine Worldwide
2-2023 - 3-2026
Director Advanced Business Analytics
Wolverine Worldwide
6-2021 - 2-2023
Director eCommerce Analytics & Business Intelligence
Wolverine Worldwide
1-2019 - 6-2021
Sr. Manager eCommerce Analytics
Wolverine Worldwide
1-2017 - 1-2019
CRM Strategy & Analytics Manager
Wolverine Worldwide
In the press

Media appearances

Why Wolverine Worldwide Partnered with First Insight. Featured in Vimeo
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Wunderkind Success Story: Wolverine Worldwide. Featured in YouTube
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Education
2016 - 2017
Master of Science (M.S.)
University of Notre Dame - Mendoza College of Business
2007 - 2011
Bachelor of Science (B.S.)
College of Charleston
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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