Alexandra Van Eerden

Energizer
DISC Type : I

VP Digital Commerce Operations & Consumer Analytics at Wolverine Worldwide

Grand Rapids, Michigan, United States

Overview

Alexandra Van Eerden serves as the VP of Digital Commerce Operations & Consumer Analytics at Wolverine Worldwide. With over a decade of experience, she specializes in driving global eCommerce growth through data-based strategies and business intelligence. She earned her Master of Science from the University of Notre Dame.

Based on her previous role as Lead Patient Experience Analyst at Spectrum Health and her listed interest in the company, she appears to have a keen interest in the intersection of data analytics and healthcare services.

She has spent the majority of her career progressing through five different roles within Wolverine Worldwide.

Personality Overview

Informal

Big Picture Person

Enthusiastic

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

eCommerce Growth
Her career is defined by creating and executing data-based strategies to drive global eCommerce growth for Wolverine Worldwide.
Consumer Analytics
This is a core focus of her current VP role and a consistent theme throughout her multiple analytics-focused positions.
Data Ethics
Lists data ethics as a specific area of expertise, indicating a professional focus on the responsible use of consumer data.

Media Appearances

Why Wolverine Worldwide Partnered with First Insight. Featured in Vimeo

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Wunderkind Success Story: Wolverine Worldwide. Featured in YouTube

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Work History

3-2026
VP Digital Commerce Operations & Consumer Analytics at Wolverine Worldwide
2-2023 - 3-2026
Director Advanced Business Analytics at Wolverine Worldwide
6-2021 - 2-2023
Director eCommerce Analytics & Business Intelligence at Wolverine Worldwide
1-2019 - 6-2021
Sr. Manager eCommerce Analytics at Wolverine Worldwide
1-2017 - 1-2019
CRM Strategy & Analytics Manager at Wolverine Worldwide

Education

2016 - 2017
Master of Science (M.S.) from University of Notre Dame - Mendoza College of Business
2007 - 2011
Bachelor of Science (B.S.) from College of Charleston

More Information

Social Presence :

Prographics :

Exp : 14 Location : Grand Rapids, Michigan, United States Job Level : Senior Designation : VP Digital Commerce Operations & Consumer Analytics at Wolverine Worldwide
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Insights For Selling To Alexandra

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alexandra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexandra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alexandra take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alexandra

Personality Compatibility


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