Fernando Elizondo

Critic
DISC Type : C

Sr. Director Business Analytics at Whataburger

San Antonio, Texas, United States

Overview

Fernando Elizondo is the Senior Director of Business Analytics at Whataburger, where he has risen through the ranks. He specializes in applying statistics and data modeling to derive actionable business insights from financial data. He holds an MBA from Texas A&M University-San Antonio and a BBA from UT San Antonio.

Outside of his direct role, Fernando shows a keen interest in staying abreast of the latest business and financial trends by following publications like The Wall Street Journal and Harvard Business Review. His background includes experience as a General Manager at an athletic club, suggesting a broader interest in management and performance.

He has spent a significant portion of his career growing within Whataburger, progressing from an analyst to a senior director.

Personality Overview

Information Seeker

Negotiator

Precise

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Business Analytics
He leads the business analytics department at Whataburger, focusing on data modeling, resource planning, and gaining actionable insights to drive performance.
Team Leadership
As a senior director with skills in coaching and mentoring, he is actively focused on expanding his analytics team at Whataburger.
Predictive Modeling
Uses predictive modeling and financial data analysis to inform business strategy and planning, a key skill noted in his senior role.

Media Appearances

Fernando has no verified media appearances

Work History

3-2021
Sr. Director Business Analytics at Whataburger
4-2015 - 3-2021
Business Analytics Manager at Whataburger
2-2014 - 4-2015
Business Analytics Professional at Whataburger
9-2012 - 2-2014
Fiscal Analyst at City of San Antonio
10-2010 - 7-2012
General Manager at Spectrum Athletic Clubs

Education

2016 - 2018
Master of Business Administration - MBA from Texas A&M University-San Antonio
2003 - 2007
BBA from The University of Texas at San Antonio

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Antonio, Texas, United States Job Level : Senior Designation : Sr. Director Business Analytics at Whataburger
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fernando

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernando

Personality Compatibility


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