Tatiana Celani

Judge
DISC Type : Dc

Head of São Paulo Regulated Customer Operations at Enel Brasil

São Paulo, São Paulo, Brazil

Overview

Tatiana Celani is a customer experience executive with 20 years in the energy sector, currently leading customer operations at Enel Brasil. With an MBA from USP, she specializes in customer-first methodologies and technology-driven process automation. Colleagues describe her as brilliant, dedicated, and innovative.

She is passionate about people development and community engagement, often visiting local territories to understand customer needs firsthand. Tatiana actively participates in councils and initiatives aimed at fostering industrial development and supporting women in leadership roles within her sector.

She was recently appointed Director of the Energy Division at DEINFRA/Fiesp, the Federation of Industries of the State of São Paulo.

Personality Overview

Demanding

Features Driven

Fast But Wary

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Customer Experience
Her entire career is focused on customer-first culture, voice of the customer methodologies, and improving the customer journey in the energy sector.
Energy Sector Development
Her recent appointment as Director at FIESP's Energy Division highlights her commitment to advancing the industry and contributing to public policy.
Digital Transformation
She has led multiple technology projects focused on process automation and creating new digital solutions to enhance customer service and operational efficiency.

Media Appearances

Tatiana has no verified media appearances

Work History

2-2025
Head of São Paulo Regulated Customer Operations at Enel Brasil
3-2023 - 2-2025
Head of Customer Intelligence (ad interim) at Enel Brasil
5-2022 - 2-2025
Head of Customer Happiness at Enel Brasil
1-2021 - 5-2022
Head of B2C Customer Solutions and Experience at Enel Brasil
8-2020 - 12-2020
Head of Strategy and Customer Experience at Light

Education

2021 - 2022
Master of Business Administration - MBA from USP - Universidade de São Paulo
2006 - 2010
Graduação from Universidade Federal de Goiás

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of São Paulo Regulated Customer Operations at Enel Brasil
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tatiana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • If convinced, they can reach decisions quite fast.
  • Can Tatiana take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tatiana

Personality Compatibility


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