Alexandre Canina

Evaluator
DISC Type : Csd

Franqueado at CVC Viagens

Campinas, São Paulo, Brazil

Overview

Alexandre Canina is the Expansion Director, CFO, and a partner at Grupo AFC, a multi-franchise group in the Campinas region. An engineer from Universidade São Francisco, he manages a growing portfolio that includes being one of the largest Cacau Show franchisees in the area. Colleagues describe him as dedicated, proactive, and results-focused.

Following a significant career in the automotive sector with companies like Nissan and Grupo Germânic, Alexandre transitioned into entrepreneurship. This shift reflects his drive for new challenges and his interest in diverse business operations, from retail to travel services with his CVC Viagens franchises.

He is actively expanding his franchise operations, with two new Cacau Show units recently opened in Campinas.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Franchise Expansion
As Expansion Director, he is actively growing his group's portfolio, recently opening multiple new Cacau Show locations in Campinas.
Entrepreneurial Journey
He made a significant career change from the corporate automotive world to becoming a multi-unit franchise owner, a topic he has discussed publicly.
Business Operations
As a hands-on CFO and owner, he is deeply involved in operational challenges, including hiring processes and staff management.

Media Appearances

Alexandre has no verified media appearances

Work History

11-2025
Franqueado at CVC Viagens
9-2017
Diretor de Expansão & CFO at Grupo AFC
9-2017
Franqueado Cacau Show at Cacau Show
10-2018 - 11-2021
Gerente de Pós Vendas - Kia e MINI at Grupo Germânica
3-2016 - 9-2017
Instrutor e Desenvolvedor de Treinamento Comercial e Pós-Vendas at Nissan do Brasil (Progetti)

Education

2000 - 2005
Engenheiro from Universidade São Francisco
2006 - 2006
Inglês from ILSC - International Language School of Canada

More Information

Social Presence :

Prographics :

Exp : 5 Location : Campinas, São Paulo, Brazil Job Level : Leadership Designation : Franqueado at CVC Viagens
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Insights For Selling To Alexandre

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandre is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Alexandre

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Alexandre move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Alexandre take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Alexandre

Personality Compatibility


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