Alexandre Rui, CEA, CFP®

Examiner
DISC Type : cs

Head Comercial | Rede Centro Oeste & Norte at Santander Brasil

Brasília, Federal District, Brazil

Overview

Alexandre Rui is a seasoned financial leader with 12 years of experience exclusively at Santander Brasil, where he currently serves as Head Comercial for the Centro Oeste & Norte regions. An Economics graduate from UFMS with an MBA from FGV, he has deep expertise in regional development and agribusiness finance. People often describe him as strategic, dedicated, and a great leader.

His career at Santander is a testament to his performance, having started in the trainee program in 2012 and earning seven promotions to reach his current executive position.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Agribusiness Finance
He has led Santander's expansion into Brazil's interior to support the agribusiness sector, discussing specific credit lines and financing for producers.
Regional Development
His entire career at Santander has focused on managing and growing business in specific regions like Centro-Oeste, Norte, and Matopiba, opening new branches to foster local growth.
Leadership & Management
Colleagues praise his management style as being motivating and humane. He frequently posts about strategic team alignments and building plans together with his staff.

Media Appearances

Alexandre has no verified media appearances

Work History

4-2023
Head Comercial | Rede Centro Oeste & Norte at Santander Brasil
3-2023 - 4-2023
Superintendente Comercial | Rede Centro Oeste at Santander Brasil
1-2021 - 3-2023
Superintendente Regional MT at Santander Brasil
9-2019 - 1-2021
Gerente Regional MATOPIBA at Santander Brasil
1-2018 - 8-2019
Gerente Comercial Regional Matopiba at Santander Brasil

Education

2015 - 2017
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
2008 - 2011
Economia from Universidade Federal de Mato Grosso do Sul

More Information

Social Presence :

Prographics :

Exp : 16 Location : Brasília, Federal District, Brazil Job Level : N/A Designation : Head Comercial | Rede Centro Oeste & Norte at Santander Brasil
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Insights For Selling To Alexandre

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandre is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alexandre

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alexandre move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Alexandre take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Alexandre

Personality Compatibility


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