Alexandrina Santo

Visionary
DISC Type : Ds

Coordenadora E-commerce at Coty Brasil

São Paulo, São Paulo, Brazil

Overview

Alexandrina Santo is an E-commerce Coordinator at Coty Brasil, specializing in marketing, e-commerce, and growth. With an MBA in Digital Business from USP/Esalq, she has driven strategy at major brands like iFood, Ambev, and Wine. com. br. Colleagues describe her as strategic, proactive, and analytical.

She has a unique career path working across diverse consumer sectors, including the beauty, beverage, and food delivery industries.

Personality Overview

Big Vision Person

Objective Evaluator

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Retail Media
Her recent work involves creating synergy between industry and retail, such as leveraging iFood Ads to boost brand awareness and conversion for Coty.
E-commerce Innovation
In her current role at Coty, she coordinates new business and major digital projects, drawing on her experience in growth and product marketing.
Subscription Models
During her time at Wine. com. br, she was directly responsible for the management and innovation of the "Clube Wine" subscription service.

Media Appearances

Alexandrina has no verified media appearances

Work History

3-2024
Coordenadora E-commerce at Coty Brasil
6-2023 - 1-2024
Especialista Marketing & Produto at Wine.com.br
11-2021 - 1-2023
Analista de Growth Sênior | Multicategorias e Inovação at iFood
12-2020 - 11-2021
Analista de Growth Sênior | Groceries at iFood
10-2020 - 11-2020
Analista de Marketing Sênior B2B at AB InBev

Education

1-2021 - 7-2023
Master of Business Administration - MBA from MBA USP/Esalq
2013 - 2017
Bacharelado em Publicidade e Propaganda from Estácio

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Coordenadora E-commerce at Coty Brasil
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Insights For Selling To Alexandrina

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexandrina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alexandrina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alexandrina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alexandrina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alexandrina

Personality Compatibility


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