Alexandrina Santo in

Alexandrina Santo

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Coordenadora E-commerce at Coty Brasil
📍 São Paulo, São Paulo, Brazil

Alexandrina Santo is an E-commerce Coordinator at Coty Brasil, specializing in marketing, e-commerce, and growth. With an MBA in Digital Business from USP/Esalq, she has driven strategy at major brands like iFood, Ambev, and Wine. com. br. Colleagues describe her as strategic, proactive, and analytical.

She has a unique career path working across diverse consumer sectors, including the beauty, beverage, and food delivery industries.

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Experience
7 Years
Current Role
Coordenadora E-commerce
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Alexandrina cares about

Retail Media
Her recent work involves creating synergy between industry and retail, such as leveraging iFood Ads to boost brand awareness and conversion for Coty.
E-commerce Innovation
In her current role at Coty, she coordinates new business and major digital projects, drawing on her experience in growth and product marketing.
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Career

Work history

3-2024
Coordenadora E-commerce
Coty Brasil
6-2023 - 1-2024
Especialista Marketing & Produto
Wine.com.br
11-2021 - 1-2023
Analista de Growth Sênior | Multicategorias e Inovação
iFood
12-2020 - 11-2021
Analista de Growth Sênior | Groceries
iFood
10-2020 - 11-2020
Analista de Marketing Sênior B2B
AB InBev
In the press

Media appearances

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Education
1-2021 - 7-2023
Master of Business Administration - MBA
MBA USP/Esalq
2013 - 2017
Bacharelado em Publicidade e Propaganda
Estácio
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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