Alexis Cassy

Energizer
DISC Type : I

Digital Marketing Manager at Velvet Hammer Music and Management Group

Los Angeles, California, United States

Overview

Alexis Cassy is a Digital Marketing Manager at Velvet Hammer Music and Management Group, leveraging over eight years of experience in the music industry. She specializes in social media and marketing for high-profile artists, drawing on her public relations degree from San Diego State University to develop impactful campaigns.

Outside of her direct music focus, Alexis shows an interest in the broader media landscape, following major players like The Walt Disney Company and iHeartMedia. An early passion for writing is evidenced by a high school journalism award, a skill she now applies to digital content creation.

She once led the digital content strategy for a musician with over 90 million global fans.

Personality Overview

Imaginative

Full Of Energy

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Artist Social Strategy
Her career has focused on leading content strategy and managing social media for artists with massive global fanbases, including music releases, tours, and brand collaborations.
Data-Driven Marketing
Emphasizes the importance of tracking social media performance and making data-driven decisions, as seen in her posts when hiring for her team.
Music Industry Mentorship
Actively contributes to developing new talent by speaking on career panels for organizations like the House of Blues Music Forward Foundation and hiring interns.

Media Appearances

Alexis has no verified media appearances

Work History

6-2024
Digital Marketing Manager at Velvet Hammer Music and Management Group
12-2020 - 6-2024
Director of Digital Strategy and Operations at Confidential High-Profile Musician
1-2020 - 12-2020
Social Media Specialist at Live Nation Entertainment
1-2018 - 1-2020
Social Media Coordinator at Live Nation Entertainment
6-2017 - 1-2018
Marketing Apprentice at Live Nation Entertainment

Education

2013 - 2017
Bachelor's Degree from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Middle Designation : Digital Marketing Manager at Velvet Hammer Music and Management Group
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Insights For Selling To Alexis

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexis is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alexis

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alexis move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alexis take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Alexis

Personality Compatibility


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