Alexis Vermeulen
Login to view DISC.Alexis is the Group Director of Global Insights & Analytics at Hero Group, with over 20 years of experience in the CPG and Food & Beverage industries. He specializes in consumer-centric innovation, brand strategy, and revenue growth management. Colleagues describe him as a smart, collaborative, and structured leader who effectively pushes boundaries.
Based on his activity, Alexis appears to be deeply passionate about his work, even posting about it while on holiday. He actively engages with the professional insights community and shows an interest in supporting new ventures and startups in their growth journey.
He pioneered the use of neurological and implicit consumer research for a major global product launch at Procter & Gamble, which exceeded its launch targets.
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