Alexis Vermeulen

Critic
DISC Type : C

Group Director Insights & Analytics at Hero Group

Geneva, Geneva, Switzerland

Overview

Alexis is the Group Director of Global Insights & Analytics at Hero Group, with over 20 years of experience in the CPG and Food & Beverage industries. He specializes in consumer-centric innovation, brand strategy, and revenue growth management. Colleagues describe him as a smart, collaborative, and structured leader who effectively pushes boundaries.

Based on his activity, Alexis appears to be deeply passionate about his work, even posting about it while on holiday. He actively engages with the professional insights community and shows an interest in supporting new ventures and startups in their growth journey.

He pioneered the use of neurological and implicit consumer research for a major global product launch at Procter & Gamble, which exceeded its launch targets.

Personality Overview

Critic

Information Seeker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Consumer-Centric Innovation
His career focuses on translating consumer and market insights into action, with a mission to keep the consumer at the heart of every decision at Hero Group.
New Research Methods
He is at the forefront of new methodologies, including behavioral science, cognitive science, and advanced analytics to understand consumer behavior.
Brand Storytelling
He recently spoke at the Cannes Lions festival about Hero Group's journey towards "Brand Singularity, " emphasizing the power of a strong brand story.

Media Appearances

Alexis has no verified media appearances

Work History

7-2020
Group Director Insights & Analytics at Hero Group
7-2019 - 6-2020
Vice President Key Accounts at PricingOne
7-2016 - 7-2019
Senior Director, Analytics & Insights, Global Roles at Procter & Gamble
3-2012 - 6-2016
Analytics & Insights Global Lead, Adult Incontinence at Procter & Gamble
7-2009 - 3-2012
Consumer & Market Insights Director, Central Eastern Europe Laundry at Procter & Gamble

Education

1996 - 1997
International Management Master from HEC Paris
1991 - 1996
Mechanical Engineer from Université de Technologie de Compiègne (UTC)

More Information

Social Presence :

Prographics :

Exp : 18 Location : Geneva, Geneva, Switzerland Job Level : Mid-senior Designation : Group Director Insights & Analytics at Hero Group
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Insights For Selling To Alexis

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alexis is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alexis

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alexis move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alexis take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alexis

Personality Compatibility


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