Alexis Vermeulen in

Alexis Vermeulen

Critic · DISC type C
Group Director Insights & Analytics at Hero Group
📍 Geneva, Geneva, Switzerland

Alexis is the Group Director of Global Insights & Analytics at Hero Group, with over 20 years of experience in the CPG and Food & Beverage industries. He specializes in consumer-centric innovation, brand strategy, and revenue growth management. Colleagues describe him as a smart, collaborative, and structured leader who effectively pushes boundaries.

Based on his activity, Alexis appears to be deeply passionate about his work, even posting about it while on holiday. He actively engages with the professional insights community and shows an interest in supporting new ventures and startups in their growth journey.

He pioneered the use of neurological and implicit consumer research for a major global product launch at Procter & Gamble, which exceeded its launch targets.

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Experience
18 Years
Current Role
Group Director Insights & Analytics
Job Level
Mid-senior
Location
Geneva, Geneva, Switzerland
Personality Overview

How Alexis shows up

Critic
Information Seeker
ROI Driven

It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Alexis cares about

Consumer-Centric Innovation
His career focuses on translating consumer and market insights into action, with a mission to keep the consumer at the heart of every decision at Hero Group.
New Research Methods
He is at the forefront of new methodologies, including behavioral science, cognitive science, and advanced analytics to understand consumer behavior.
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Career

Work history

7-2020
Group Director Insights & Analytics
Hero Group
7-2019 - 6-2020
Vice President Key Accounts
PricingOne
7-2016 - 7-2019
Senior Director, Analytics & Insights, Global Roles
Procter & Gamble
3-2012 - 6-2016
Analytics & Insights Global Lead, Adult Incontinence
Procter & Gamble
7-2009 - 3-2012
Consumer & Market Insights Director, Central Eastern Europe Laundry
Procter & Gamble
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1996 - 1997
International Management Master
HEC Paris
1991 - 1996
Mechanical Engineer
Université de Technologie de Compiègne (UTC)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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