Alfa A.

Critic
DISC Type : C

Head of Transformation Delivery, Personal Banking at NAB

Melbourne, Victoria, Australia

Overview

Alfa is an experienced technology transformation leader, currently serving as the Head of Transformation Delivery for Personal Banking at NAB. With over 17 years of experience, he is a recognized expert in agile delivery and technology strategy. He holds an MBA from Melbourne Business School and is a certified SAFe® 6 Practice Consultant.

A former colleague described him as one of the "brainiest guys" they knew and a shrewd negotiator who excels at handling client relationships in tough situations.

Personality Overview

Precise

Critic

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Transformation Delivery
He has over 17 years of experience leading complex, large-scale technology transformations for major clients in finance, retail, and the public sector.
Agile Methodologies
Recognized as a leading thinker in agile and hybrid agile models, he holds multiple certifications as a SAFe Program and Practice Consultant.
Product Operating Models
His profile highlights designing and implementing product-based technology operating models as one of his signature professional strengths.

Media Appearances

Alfa has no verified media appearances

Work History

5-2025
Head of Transformation Delivery, Personal Banking at NAB
7-2023 - 5-2025
Director at Deloitte
7-2021 - 7-2023
Senior Manager at Deloitte
12-2018 - 7-2021
Manager at Deloitte
10-2013 - 5-2017
Manager, Solvup Strategic Alliances at TIC Group

Education

2011 - 2013
Master of Business Administration (MBA) from Melbourne Business School
2005 - 2007
Bachelor of Engineering (B.E.) from Auckland University of Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Melbourne, Victoria, Australia Job Level : Mid-senior Designation : Head of Transformation Delivery, Personal Banking at NAB
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Insights For Selling To Alfa

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfa is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alfa

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alfa move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alfa take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alfa

Personality Compatibility


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