Alfredo Lalia Neto

Sharpshooter
DISC Type : DC

CEO at Sompo Seguros

São Paulo, São Paulo, Brazil

Overview

Alfredo Lalia Neto is the CEO of Sompo Seguros, leveraging over 30 years of experience in the Brazilian and Latin American insurance markets. He has held CEO positions at Zurich Santander and HSBC, specializing in digital transformation and corporate strategy. Colleagues describe him as a human-centric, innovative, and empathetic leader.

Outside of his executive role, Alfredo is a former physicist who maintains a passion for science, relating the scientific method to his business decisions. He is an avid runner with personal fitness goals and has a long-standing tradition of writing a samba every year to reflect on the past twelve months.

Unique fact: Before his extensive career in insurance, Alfredo earned a masters degree in Nuclear Physics.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI in Underwriting
He is actively implementing AI into Sompo's core underwriting process to increase agility and leverage data for better risk assessment.
Corporate Insurance
Recently led a major strategic shift at Sompo to divest retail and health operations, focusing the company's growth on corporate and agribusiness insurance lines.
Human-centric Leadership
Emphasizes listening, creating a positive culture, and moving away from traditional corporate hierarchies. This is a consistent theme in his interviews and recommendations.

Media Appearances

Alfredo Lalia Neto (CEO Sompo Seguros) - PODWOW #1. Featured in Spotify

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Segundou com o CEO | Ep. 19: Alfredo Lalia Neto, CEO da Sompo Seguros. Featured in YouTube

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Alfredo Lalia Neto - CEO da Sompo Seguros | Brick by brick. Featured in YouTube

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Work History

1-2021
CEO at Sompo Seguros
4-2019 - 12-2020
CRO - Chief Risk Officer - and Planning Director at Seguradora Líder-DPVAT
2-2016 - 11-2018
CEO - Chief Executive Officer - Insurance Brazil at Zurich Santander Insurance America
11-2011 - 1-2016
CEO - Chief Executive Officer -Insurance Brazil at HSBC
12-2010 - 6-2012
Commercial Head of CMB and GB Insurance Brazil at HSBC

Education

1997 - 1998
Pos Graduacao from FIA - USP
1997 - 1998
Master of Business Administration (MBA) from Pontifícia Universidade Católica do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CEO at Sompo Seguros
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Insights For Selling To Alfredo

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alfredo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alfredo

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alfredo move?

  • If convinced, they can reach decisions quite fast.
  • Can Alfredo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Alfredo

Personality Compatibility


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