Alfredo Lalia Neto in

Alfredo Lalia Neto

Sharpshooter · DISC type DC
CEO at Sompo Seguros
📍 São Paulo, São Paulo, Brazil

Alfredo Lalia Neto is the CEO of Sompo Seguros, leveraging over 30 years of experience in the Brazilian and Latin American insurance markets. He has held CEO positions at Zurich Santander and HSBC, specializing in digital transformation and corporate strategy. Colleagues describe him as a human-centric, innovative, and empathetic leader.

Outside of his executive role, Alfredo is a former physicist who maintains a passion for science, relating the scientific method to his business decisions. He is an avid runner with personal fitness goals and has a long-standing tradition of writing a samba every year to reflect on the past twelve months.

Unique fact: Before his extensive career in insurance, Alfredo earned a masters degree in Nuclear Physics.

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Current Role
CEO
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Alfredo shows up

ROI Driven
Precise But Practical
Thorough Evaluator

They respond better to strong and respectful interactions. They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Alfredo cares about

AI in Underwriting
He is actively implementing AI into Sompo's core underwriting process to increase agility and leverage data for better risk assessment.
Corporate Insurance
Recently led a major strategic shift at Sompo to divest retail and health operations, focusing the company's growth on corporate and agribusiness insurance lines.
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Career

Work history

1-2021
CEO
Sompo Seguros
4-2019 - 12-2020
CRO - Chief Risk Officer - and Planning Director
Seguradora Líder-DPVAT
2-2016 - 11-2018
CEO - Chief Executive Officer - Insurance Brazil
Zurich Santander Insurance America
11-2011 - 1-2016
CEO - Chief Executive Officer -Insurance Brazil
HSBC
12-2010 - 6-2012
Commercial Head of CMB and GB Insurance Brazil
HSBC
In the press

Media appearances

Alfredo Lalia Neto (CEO Sompo Seguros) - PODWOW #1. Featured in Spotify
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Segundou com o CEO | Ep. 19: Alfredo Lalia Neto, CEO da Sompo Seguros. Featured in YouTube
+7 more appearances Login to view media
Education
1997 - 1998
Pos Graduacao
FIA - USP
1997 - 1998
Master of Business Administration (MBA)
Pontifícia Universidade Católica do Rio de Janeiro
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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