Ali Imran

Initiator
DISC Type : Di

Senior Vice President (Exernal Engagement) at Ashoka University

Sonipat, Haryana, India

Overview

Ali is a seasoned leader with three decades of experience in marketing and strategy for brands like Samsung and Bacardi. As SVP at Ashoka University, he leverages his expertise in brand management and communications. Educated at FMS Delhi and INSEAD, colleagues describe him as knowledgeable, astute, and an invaluable team player.

During his leadership as General Manager of Corporate Marketing, Samsung rose to become India’s number one mobile phone brand by value.

Personality Overview

Conviction Driven

Impact-Oriented

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Indian Higher Education
He frequently writes and speaks on panels about the challenges, evolution, and future prospects of the higher education sector in India.
Student Financial Aid
Actively promotes the importance of making education accessible through both need-based and merit-based scholarships, a core focus of his university's mission.
University Branding
His role involves overseeing admissions and outreach, applying his extensive background in corporate marketing to enhance the university's brand and attract top-tier students.

Media Appearances

A Conversation with Ali Imran | Ashoka University | Applications Open. Featured in YouTube

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Ali Imran, Vice President, External Engagement, Ashoka University (Facebook Post). Featured in Facebook

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Ali Imran - Ashoka University. Featured in Ashoka University (official website)

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Work History

7-2025
Senior Vice President (Exernal Engagement) at Ashoka University
4-2016 - 6-2025
Vice President (External Engagement) at Ashoka University
8-2015 - 3-2016
Business Strategy and Marketing Consultant at Self employed
6-2013 - 7-2015
General Manager (Marketing)/Innovation Director (India & Southeast Asia) at Bacardi India Pvt. Ltd.
7-2011 - 5-2013
General Manager (Corporate Marketing) - Mobile & IT Products at SAMSUNG INDIA ELECTRONICS LIMITED

Education

2001 - 2001
MBA from INSEAD
1989 - 1991
MBA from Faculty of Management Studies - University of Delhi

More Information

Social Presence :

Prographics :

Exp : 33 Location : Sonipat, Haryana, India Job Level : Leadership Designation : Senior Vice President (Exernal Engagement) at Ashoka University
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Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ali

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ali take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ali

Personality Compatibility


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