Anju Jayraj

Critic
DISC Type : C

Director - Office of Outreach at Ashoka University

Delhi, India

Overview

Anju Jayraj is the Director of Outreach at Ashoka University, leveraging over a decade of experience in education marketing, branding, and admissions. A public speaker and professor of practice, she has held leadership roles at Rishihood and FLAME University. She holds a Bachelor of Commerce degree and is certified in Communications Strategy.

Outside of her university work, Anju identifies as a storyteller, solo traveler, yogi, and minimalist. She is also an outdoor educator, suggesting a deep appreciation for nature and experiential learning. She has studied French, indicating an interest in exploring new languages and cultures.

Anju uniquely blends her corporate role in higher education with a personal passion for outdoor education and minimalism.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Higher Education Outreach
Her entire career is focused on university outreach and admissions, connecting students with institutions like Ashoka, Rishihood, and FLAME University.
Student Authenticity
She publicly advises prospective students that being authentic and telling their unique story is the true "X factor" in a competitive admissions process.
Accessible Education
She finds it deeply meaningful to help students and families overcome financial barriers to education, ensuring aspiration isn't limited by cost.

Media Appearances

Rishihood University: Interview with Anju Jayraj (Director - Office of Outreach, Ashoka University). Featured in YouTube

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Ms. Anju Jayraj, Director of the Office of Outreach at Ashoka University held a talk – Facebook Post. Featured in Facebook

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Work History

11-2024
Director - Office of Outreach at Ashoka University
4-2023
Member at The Outreach Collective (TOC)
12-2022 - 11-2024
Director - Outreach and Marketing at Rishihood University
11-2021 - 12-2022
Assistant Director - Admissions and Marketing at Rishihood University
10-2019 - 11-2021
Senior Manager - Admissions Outreach at FLAME University

Education

2005 - 2008
Bachelor of Commerce (B.Com.) from Ethiraj College for Women, Chennai

More Information

Social Presence :

Prographics :

Exp : 16 Location : Delhi, India Job Level : Mid-senior Designation : Director - Office of Outreach at Ashoka University
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Insights For Selling To Anju

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anju is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Anju

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Anju move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anju take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anju

Personality Compatibility


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