Ali S.

Captain
DISC Type : DS

Vice President of Sales, Public Safety at Flock Safety

San Francisco Bay Area, United States

Overview

Ali S. is the VP of Sales at Flock Safety, leading the Western U. S. public safety team. A University of Colorado Boulder alumna, she is passionate about building high-performing teams and scalable, process-driven revenue engines. People who have worked with her describe her as dedicated, thoughtful, and an excellent mentor.

Outside of her core sales leadership role, Ali is passionate about recruiting and connecting with talent, actively promoting networking events in the Bay Area. Her studies abroad in Italy suggest an appreciation for international experiences and cultures.

Unique fact: At a previous company, she was the #1 performing manager for the fiscal year, achieving 142% of her goal.

Personality Overview

Output-Driven

Consummate Professional

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Public Safety Tech
Her current role is focused on leveraging technology to partner with communities, eliminate crime, and create safer cities.
Sales Leadership
She has over a decade of experience building and coaching sales organizations, with a focus on developing talent into confident leaders.
Team Development
Is consistently recognized by colleagues as a dedicated mentor who goes the extra mile to ensure her team members succeed and grow.

Media Appearances

Ali has no verified media appearances

Work History

1-2025
Vice President of Sales, Public Safety at Flock Safety
7-2023 - 1-2025
Sr. Director of Sales, West at Flock Safety
2-2023 - 7-2023
Regional Director of Sales at Flock Safety
Director of Sales at Braze
5-2020 - 4-2022
Senior Manager, Mid-Market Sales at Verkada

Education

2007 - 2011
Bachelor of Arts from University of Colorado Boulder
2010 - 2010
Italy from Umbra Italian Institute

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Vice President of Sales, Public Safety at Flock Safety
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Insights For Selling To Ali

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ali is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ali

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ali move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ali take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ali

Personality Compatibility


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