Kristy Halpin

Inquirer
DISC Type : cd

Director Customer Marketing at Nationwide Building Society

United Kingdom

Overview

Kristy Halpin is the Director of Customer Marketing at Nationwide Building Society, bringing extensive experience from senior marketing roles at Lloyds Banking Group. Educated at Leeds Trinity University with a postgraduate diploma from The Chartered Institute of Marketing, she is a seasoned leader in financial services marketing, focusing on customer propositions and strategic planning.

Outside of her corporate roles, Kristy shows a keen interest in social causes, particularly those related to empowering women and girls, reflected in her support for organizations like Womankind Worldwide. This suggests a passion for driving positive social change alongside her professional ambitions.

An exciting highlight of her work includes leading marketing campaigns that involve significant partnerships with charitable organizations.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Customer Marketing
As the current Director of Customer Marketing, her focus is on creating and executing strategies that resonate with and benefit the customer base.
Financial Services
Her entire career history, including leadership roles at Nationwide and Lloyds Banking Group, is deeply rooted in the financial services industry.
Strategic Planning
Her background as Head of Customer Marketing & Planning and a post about hiring a marketing planner points to her expertise in this area.

Media Appearances

Kristy has no verified media appearances

Work History

7-2025
Director Customer Marketing at Nationwide Building Society
10-2023 - 7-2025
Head of Customer Marketing & Planning at Nationwide Building Society
2-2022 - 10-2023
Head of Marketing Acceleration at Lloyds Banking Group
6-2020 - 2-2022
Head of Customer Propositions at Lloyds Banking Group
2-2017 - 6-2020
Head of Consumer Finance Marketing at Lloyds Banking Group

Education

2001 - 2003
Postgraduate Diploma from CIM | The Chartered Institute of Marketing
1995 - 1998
Bachelor's degree from Leeds Trinity University

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Director Customer Marketing at Nationwide Building Society
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Insights For Selling To Kristy

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristy is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Kristy

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Kristy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kristy take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Kristy

Personality Compatibility


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