Alice Chandler

Inspirer
DISC Type : di

Product Director at itsu [grocery]

United Kingdom

Overview

Alice is an experienced Product Director at itsu [grocery] with over 15 years in the UK food industry. A University of Leeds Food Bioscience graduate, she specializes in innovation and new product development, having launched successful products for brands like Pret, Pip & Nut, and Ellas Kitchen into major retailers.

Alices passion for food began in childhood, cooking for her family at age 13 before working as a chef. This lifelong obsession drives her to create delicious, award-winning recipes. Outside of her professional life, she is a mum with expertise in developing family and baby-weaning meals.

She was instrumental in developing a unique childrens chicken nugget for Little Dish, which contained bonus vegetables and 50% less salt than average.

Personality Overview

Decisive

Generous

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Food Innovation
Her career is focused on creating award-winning recipes and setting up innovation pipelines for market-leading brands in the UK food sector.
Retail Product Launches
She possesses extensive experience launching new food products into all major UK retailers, including Tesco, Sainsbury's, Waitrose, and Morrisons.
Children's Nutrition
As a mum who has worked with Ella's Kitchen and Little Dish, she has a stated expertise in creating baby-weaning and family-friendly recipes.

Media Appearances

Alice has no verified media appearances

Work History

8-2025
Product Director at itsu [grocery]
6-2024 - 8-2025
Product Director at Little Dish
4-2024 - 8-2025
Product Consultant at Holy Moly | B-Corp™
5-2023 - 7-2024
Head of R&D at WNWN Food Labs
2-2023 - 2-2024
Advisor | Food Consultant at Vibes Inc

Education

2003 - 2006
Bsc (Hons) Food Bioscience from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Product Director at itsu [grocery]
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alice

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alice take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alice

Personality Compatibility


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