Alice Kim

Questioner
DISC Type : c

Assistant Director of Marketing at Hilton

New York, New York, United States

Overview

Alice is an experienced marketing professional specializing in the hospitality, advertising, and technology sectors. Currently the Assistant Director of Marketing at Hilton, the Syracuse University graduate is described as smart, talented, and articulate, with deep expertise in digital marketing and brand management.

Her background includes studying Psychology and Marketing in Madrid, suggesting an appreciation for travel and cross-cultural understanding. Alices career with Union Square Events and interest in food industry giants like Nestlé indicate a personal passion for the food and beverage world.

Unique fact: Alice has a strong foundation in consumer behavior, having studied psychology and marketing abroad in Madrid.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Hospitality Marketing
Her career is centered around leading marketing for major hospitality brands like Hilton, Highgate, and the Denihan Hospitality Group.
Digital Brand Strategy
Holds multiple certifications in digital marketing and has a proven track record of applying these skills across different industries.
Consumer Psychology
Studied psychology and marketing abroad, indicating an academic and professional interest in understanding what drives consumer decisions.

Media Appearances

July 2024: A conversation about the Power of Allies with Alice Kim of Hilton. Featured in Ink & Andes Central Radio

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A driving force at the helm of Hilton's global marketing brand partnerships – Forbes. Featured in Forbes (Facebook post)

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Work History

11-2022
Assistant Director of Marketing at Hilton
5-2022 - 11-2022
Event Operations Manager at Union Square Events
2-2021 - 11-2022
Marketing Manager at Union Square Events
3-2019 - 2-2021
Marketing Manager at Denihan Hospitality Group
7-2018 - 3-2019
Complex Marketing Manager at Highgate

Education

2010 - 2014
Bachelor of Science (B.S.) from Syracuse University
2013 - 2013
Psychology and Marketing from El Instituto Internacional de Madrid

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Assistant Director of Marketing at Hilton
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Alice

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Alice take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alice

Personality Compatibility


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