Alice Salisbury

Questioner
DISC Type : c

Trustee at MedCan Family Foundation

London, England, United Kingdom

Overview

Alice Salisbury is the Co-founder of InklingCC, a consultancy focused on insight-led brand strategy. With 25 years of experience, she has shaped strategies for iconic global brands like Nike, Guinness, and Microsoft. She studied Social Research Methods at The London School of Economics and Political Science (LSE).

Outside of her consulting work, Alice is a dedicated Trustee for the MedCan Family Foundation, supporting efforts to advance research and access to treatments for epilepsy. She is also an avid reader and enjoys sharing book recommendations with her network.

She is a passionate advocate for epilepsy research and treatment, serving as a trustee for the MedCan Family Foundation.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Strategy
With 25 years of experience, she helps global brands like Nike and Pepsi make stronger connections with their customers through clear, insight-led strategies.
Marketing Effectiveness
She focuses on marketing transformation and often writes about the practical application of marketing principles, such as the distinction between brand and activation campaigns.
Consumer Insight
Her background in Social Research Methods from LSE grounds her work in helping clients understand the world from their customers' perspectives.

Media Appearances

Our People - Medcan Family Foundation. Featured in MedCan Family Foundation (official website)

See Now

Work History

12-2022
Trustee at MedCan Family Foundation
3-2009
Co-Founder at InklingCC
3-2009
Planning Director at Albion London
Brand & Comms Strategy, various at M&C Saatchi
International Brand Development & Positioning, various at Flamingo International

Education

2000 - 2000
Social Research Methods from The London School of Economics and Political Science (LSE)
1997 - 2000
Education details unavailable from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Trustee at MedCan Family Foundation
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alice

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alice take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alice

Personality Compatibility


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