Esteban Juarez Rivas

Critic
DISC Type : C

Chief Commercial Officer (CCO) Director Comercial at Grupo RICA Coca-Cola

Pachuca, Hidalgo, Mexico

Overview

Esteban has no verified overview

Personality Overview

Negotiator

Precise

Information Seeker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Esteban has no verified topics they care about

Media Appearances

Esteban has no verified media appearances

Work History

1-2025
Chief Commercial Officer (CCO) Director Comercial at Grupo RICA Coca-Cola
2-2018 - 1-2025
Emerging Businesses Jr. Director. at Grupo RICA Coca-Cola
7-2012 - 2-2018
Marketing Jr. Director at Grupo RICA Coca-Cola
1-2020
Member of Coca-Cola National Key Accounts Committee at The Coca-Cola Company
8-2012
Counselor COPARMEX Hidalgo at COPARMEX

Education

9-2024 - 8-2025
D1-R from IPADE Business School
8-2011 - 5-2014
Maestria en Mercadotecnia MMT from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 13 Location : Pachuca, Hidalgo, Mexico Job Level : Leadership Designation : Chief Commercial Officer (CCO) Director Comercial at Grupo RICA Coca-Cola
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Insights For Selling To Esteban

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esteban is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Esteban

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Esteban move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Esteban take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Esteban

Personality Compatibility


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