Alice W. in

Alice W.

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Head of B2B Marketing (Interim) at Affirm, Inc.
📍 United States

Alice W. is the Director of Platform Marketing at Affirm, where she built the platform marketing function and now leads a team focused on merchant acquisition through strategic partnerships. Educated in Mathematics at Wesleyan University, colleagues describe her as exceptionally dependable and reliable.

Beyond her career in tech and finance, Alice has a creative passion for fashion, having previously worked as an image consultant and personal stylist through her own service, Styled by Alice. She is also an advocate for women in leadership.

Unique fact: Alice is the recipient of the Rakuten Award for Technical Achievement.

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Experience
10 Years
Current Role
Head of B2B Marketing (Interim)
Job Level
Mid-senior
Location
United States
Personality Overview

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Decision Approach
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Priorities

Topics Alice cares about

Platform Partnerships
She built Affirm's partner marketing program from the ground up and launched the official Affirm Partner Program to drive growth.
Go-to-Market Programs
Her experience involves evolving nascent partner-led marketing programs into vital and impactful business segments for major companies.
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Career

Work history

9-2021 - 3-2022
Head of B2B Marketing (Interim)
Affirm, Inc.
11-2020
Platform Partner Marketing
Affirm, Inc.
11-2020
Director, Platform Marketing
Affirm, Inc.
1-2020 - 11-2020
Product Marketing, Enterprise Lead
Affirm, Inc.
1-2020 - 11-2020
Product Marketing - Enterprise Lead
Affirm, Inc.
In the press

Media appearances

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Education
Economics
The London School of Economics and Political Science (LSE)
Mathematics
Wesleyan University
General Course
The London School of Economics and Political Science (LSE)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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