Alicia M.

Initiator
DISC Type : Di

Global Head of Digital Experience & Product at COS

London, England, United Kingdom

Overview

Alicia is the Global Head of Digital Experience & Product at COS, where she shapes the digital shopping journey with a customer-first approach. Educated at the University of Westminster, she is praised by colleagues as diligent, knowledgeable, and proactive in driving e-commerce growth and conversion optimization.

She played a key role in a major brands replatforming to Demandware/SFCC, immediately adding value during a crucial technical transition.

Personality Overview

Risk-Accepting

Confident

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Digital Customer Experience
Her career is dedicated to enhancing the online customer journey, from setting content strategy to leading continuous improvements in conversion.
Ecommerce Growth
Focuses on maximizing revenue and profitability by managing sales, analyzing performance, and forecasting growth across all online categories.
Immersive Brand Content
Passionate about building immersive brand moments online that maximize search intent and drive category growth through strategic content.

Media Appearances

Adapting to Complexity in the Telco Space – Discussion with Alicia M., Global Head of Digital Experience & Product at COS. Featured in YouTube

See Now

Work History

10-2023
Global Head of Digital Experience & Product at COS
11-2022 - 10-2023
Global Head of Digital Product at COS
9-2021 - 11-2022
Global Head of Digital Experience at COS
3-2021 - 7-2021
Senior Ecommerce Trading & Digital Marketing Manager at les girls les boys
2-2020 - 3-2021
Senior Digital Trading Manager at Fortnum & Mason

Education

Bachelor's degree from University of Westminster
Fashion Merchandising & Management (New York) from LIM College

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Digital Experience & Product at COS
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Alicia

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Alicia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Alicia

Personality Compatibility


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