Alicia M. in

Alicia M.

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Global Head of Digital Experience & Product at COS
📍 London, England, United Kingdom

Alicia is the Global Head of Digital Experience & Product at COS, where she shapes the digital shopping journey with a customer-first approach. Educated at the University of Westminster, she is praised by colleagues as diligent, knowledgeable, and proactive in driving e-commerce growth and conversion optimization.

She played a key role in a major brands replatforming to Demandware/SFCC, immediately adding value during a crucial technical transition.

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Experience
14 Years
Current Role
Global Head of Digital Experience & Product
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Alicia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alicia cares about

Digital Customer Experience
Her career is dedicated to enhancing the online customer journey, from setting content strategy to leading continuous improvements in conversion.
Ecommerce Growth
Focuses on maximizing revenue and profitability by managing sales, analyzing performance, and forecasting growth across all online categories.
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Career

Work history

10-2023
Global Head of Digital Experience & Product
COS
11-2022 - 10-2023
Global Head of Digital Product
COS
9-2021 - 11-2022
Global Head of Digital Experience
COS
3-2021 - 7-2021
Senior Ecommerce Trading & Digital Marketing Manager
les girls les boys
2-2020 - 3-2021
Senior Digital Trading Manager
Fortnum & Mason
In the press

Media appearances

Adapting to Complexity in the Telco Space – Discussion with Alicia M., Global Head of Digital Experience & Product at COS. Featured in YouTube
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Education
Bachelor's degree
University of Westminster
Fashion Merchandising & Management (New York)
LIM College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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