Alicia Sumar
Evaluator · DISC type csdAlicia is a strategic marketing leader with over 15 years of experience managing major CPG and toy brands like Barbie, Fisher-Price, and Dairy Farmers of Ontario. A graduate of the Schulich School of Business, she is known for her data-driven approach, strong analytical instincts, and passion for building brand plans rooted in consumer insights.
Outside of her corporate roles, Alicia demonstrates a strong commitment to community support, particularly initiatives benefiting children and families. She has been actively involved in campaigns supporting SickKids and other Ontario children’s hospitals, celebrating traditions that bring families and communities together during the holidays.
Unique fact: Alicia previously managed the iconic Barbie brand at Mattel, where she worked on keeping the brand relevant by empowering children to imagine themselves in any role.
Read the full overview →How Alicia shows up
They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service
Topics Alicia cares about
Work history
Media appearances
DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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