Alicja Sowa

Sharpshooter
DISC Type : CD

Director of Licensing / Board Representative at Trefl S.A.

Gdynia, Pomorskie, Poland

Overview

Alicja is a leader in the toy industry specializing in licensing and strategic partnerships, most recently as the Director of Licensing at Trefl S. A. People who have worked with her describe her as strategic, professional, and inspiring. She holds a Masters degree from the University of Warsaw.

Passionate about new technologies, Alicja follows major tech companies like IBM. Her professional work on Formula 1 and basketball brand collaborations aligns with an interest in the business of sports. She is motivated by creating meaningful work and fostering growth through collaboration.

Her professional philosophy is guided by the idea that connected efforts yield better results, a principle from Stephen R. Coveys work.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Brand Licensing
Her entire career at Trefl S. A. has centered on licensing management, recently promoting products for major brands like Formula 1.
Strategic Partnerships
She has a track record of building long-term business relationships and developing brand collaborations with partners like the SMYK Group and Williams Racing.
New Technologies
She explicitly states a passion for new technologies and follows industry leaders like IBM, suggesting an interest in business innovation.

Media Appearances

Alicja has no verified media appearances

Work History

1-2025
Director of Licensing / Board Representative at Trefl S.A.
8-2024 - 3-2025
Head of Internal Licensing Department at Trefl S.A.
3-2022 - 3-2025
License Manager at Trefl S.A.
2-2018 - 3-2022
Business Development Manager at INSPIRE Mirella Piwiszkis
5-2014 - 2-2018
Sales Trader at Danka Polska (Ricoh distributor)

Education

2010 - 2013
Master's degree from University of Warsaw
2007 - 2010
Licentiate degree from SWPR

More Information

Social Presence :

Prographics :

Exp : 18 Location : Gdynia, Pomorskie, Poland Job Level : Mid-senior Designation : Director of Licensing / Board Representative at Trefl S.A.
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Insights For Selling To Alicja

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicja is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alicja

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Alicja move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alicja take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alicja

Personality Compatibility


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