Alicja Sowa in

Alicja Sowa

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Director of Licensing / Board Representative at Trefl S.A.
📍 Gdynia, Pomorskie, Poland

Alicja is a leader in the toy industry specializing in licensing and strategic partnerships, most recently as the Director of Licensing at Trefl S. A. People who have worked with her describe her as strategic, professional, and inspiring. She holds a Masters degree from the University of Warsaw.

Passionate about new technologies, Alicja follows major tech companies like IBM. Her professional work on Formula 1 and basketball brand collaborations aligns with an interest in the business of sports. She is motivated by creating meaningful work and fostering growth through collaboration.

Her professional philosophy is guided by the idea that connected efforts yield better results, a principle from Stephen R. Coveys work.

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Experience
18 Years
Current Role
Director of Licensing / Board Representative
Job Level
Mid-senior
Location
Gdynia, Pomorskie, Poland
Personality Overview

How Alicja shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alicja cares about

Brand Licensing
Her entire career at Trefl S. A. has centered on licensing management, recently promoting products for major brands like Formula 1.
Strategic Partnerships
She has a track record of building long-term business relationships and developing brand collaborations with partners like the SMYK Group and Williams Racing.
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Career

Work history

1-2025
Director of Licensing / Board Representative
Trefl S.A.
8-2024 - 3-2025
Head of Internal Licensing Department
Trefl S.A.
3-2022 - 3-2025
License Manager
Trefl S.A.
2-2018 - 3-2022
Business Development Manager
INSPIRE Mirella Piwiszkis
5-2014 - 2-2018
Sales Trader
Danka Polska (Ricoh distributor)
In the press

Media appearances

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Education
2010 - 2013
Master's degree
University of Warsaw
2007 - 2010
Licentiate degree
SWPR
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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