Alina Sobinina

Questioner
DISC Type : c

Director, Sales Excellence - NA at Visa

San Francisco, California, United States

Overview

Alina Sobinina is a Director of Sales Excellence dedicated to building holistic business operations. A UC Berkeley alumna with Tableau certifications, she is described by colleagues as logical, analytical, and a big-picture thinker who excels in cross-functional initiatives.

She is passionate about creating a symbiotic relationship between a company and its employees, believing that a positive work environment is crucial for success.

Unique fact: Alina structures her operational philosophy around four distinct pillars: Process, People, Systems, and Insights.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Sales Operations
Her career is focused on building and expanding sales and revenue operations excellence, with a consistent track record in leadership roles.
Data-Driven Insights
With certifications in Tableau, she emphasizes using data and analytics as a core pillar for refining business processes and making informed decisions.
Business Systems
Previously directed business systems and operations, focusing on automation and enablement to create fluid and efficient workflows across business units.

Media Appearances

Alina has no verified media appearances

Work History

9-2022
Director, Sales Excellence - NA at Visa
1-2021 - 4-2022
Sr. Director, Sales Operations at Sama
9-2018 - 6-2020
Director Of Business Operations at Singular
7-2016 - 1-2018
Director, Business Systems and Operations at RadiumOne
7-2012 - 6-2016
Sr. Manager, Business Systems and Operations at RadiumOne

Education

Bachelor's degree from University of California, Berkeley
International Economics from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Sales Excellence - NA at Visa
URL has been copied!

Insights For Selling To Alina

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Alina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Alina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alina

Personality Compatibility


Other Visa Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.