Eline Schoonen

Visionary
DISC Type : Ds

Founder, CEO at Be-Inc

Eindhoven Area, Netherlands

Overview

Eline is an entrepreneur and Founder of Be-Inc with over 15 years of experience in B2B tech. She is a passionate connector, AI-Champion at Ctac, and a prominent voice for inclusive innovation. Her work focuses on bridging the gap between technology and human connection to foster growth through trust and safety.

Eline is deeply committed to driving social change, notably through her recent launch of genderkloof. nl, an initiative to raise awareness about the gender gap and promote equality. In her free time, she enjoys boxing classes, cooking, and attending events like the design week in Milan and various tech festivals.

Unique fact: Eline recently launched a national platform and petition, genderkloof. nl, born from a personal story to create structural change for womens safety and equality.

Personality Overview

Fast But Thoughtful

Direct & Assertive

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Inclusive Innovation
Her company, Be-Inc, is founded on the principle that innovation thrives when diverse voices are heard and utilized daily to create inclusive solutions.
AI Transformation
As AI-Champion at Ctac, she leads the AI-Board, shaping the company's AI vision from internal adoption and ethics to a unified market proposition.
Gender Equality
She launched the platform genderkloof. nl to give a voice to stories about the gender gap, aiming to create awareness and drive societal and political change.

Media Appearances

Eline has no verified media appearances

Work History

9-2024
Founder, CEO at Be-Inc
4-2025
AI-Champion at Ctac
9-2024 - 8-2025
Sr. New Business Manager at Ctac
3-2022 - 8-2024
Solution Sales at Cegeka
3-2021 - 3-2022
Marketing Manager at Drieam

Education

4-2023 - 6-2023
Strategic Account Management from ISAM | Institute for Sales And Marketing
2017 - 2018
Leadership in the digital age from De Nieuwe Spelerij

More Information

Social Presence :

Prographics :

Exp : 8 Location : Eindhoven Area, Netherlands Job Level : Leadership Designation : Founder, CEO at Be-Inc
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Insights For Selling To Eline

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eline is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Eline

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Eline move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Eline take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Eline

Personality Compatibility


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