Eline Schoonen in

Eline Schoonen

Visionary · DISC type Ds
Founder, CEO at Be-Inc
📍 Eindhoven Area, Netherlands

Eline is an entrepreneur and Founder of Be-Inc with over 15 years of experience in B2B tech. She is a passionate connector, AI-Champion at Ctac, and a prominent voice for inclusive innovation. Her work focuses on bridging the gap between technology and human connection to foster growth through trust and safety.

Eline is deeply committed to driving social change, notably through her recent launch of genderkloof. nl, an initiative to raise awareness about the gender gap and promote equality. In her free time, she enjoys boxing classes, cooking, and attending events like the design week in Milan and various tech festivals.

Unique fact: Eline recently launched a national platform and petition, genderkloof. nl, born from a personal story to create structural change for womens safety and equality.

Read the full overview →
Experience
8 Years
Current Role
Founder, CEO
Job Level
Leadership
Location
Eindhoven Area, Netherlands
Personality Overview

How Eline shows up

Fast But Thoughtful
Direct & Assertive
Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Eline cares about

Inclusive Innovation
Her company, Be-Inc, is founded on the principle that innovation thrives when diverse voices are heard and utilized daily to create inclusive solutions.
AI Transformation
As AI-Champion at Ctac, she leads the AI-Board, shaping the company's AI vision from internal adoption and ethics to a unified market proposition.
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Career

Work history

9-2024
Founder, CEO
Be-Inc
4-2025
AI-Champion
Ctac
9-2024 - 8-2025
Sr. New Business Manager
Ctac
3-2022 - 8-2024
Solution Sales
Cegeka
3-2021 - 3-2022
Marketing Manager
Drieam
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
4-2023 - 6-2023
Strategic Account Management
ISAM | Institute for Sales And Marketing
2017 - 2018
Leadership in the digital age
De Nieuwe Spelerij
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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