Alisha Esmail

Critic
DISC Type : C

CEO at Road Coffee Inc.

Saskatoon, Saskatchewan, Canada

Overview

Alisha is the founder of Latch AI, a platform focused on customer experience and retention. She previously founded Road Coffee, a purpose-driven brand she scaled nationally. Her expertise is in helping founders use practical AI to grow their businesses sustainably and avoid burnout. She studied Community Development at the University of Nations.

Personality Overview

Precise

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Client Retention
Her current venture, Latch AI, and recent content focus heavily on helping businesses identify and prevent "silent churn" by understanding early warning signs in client engagement.
AI for Founders
She advocates for founders to integrate practical AI solutions into their operations, enabling them to scale their companies efficiently and avoid personal burnout.
Social Entrepreneurship
As the founder of Road Coffee, she built a "purpose-driven" brand focused on fair and sustainable wages for coffee farmers, showing a commitment to impactful business.

Media Appearances

Alisha has no verified media appearances

Work History

6-2015
CEO at Road Coffee Inc.
4-2014 - 1-2015
Barista at Collective Coffee
2010 - 2014
Community Development Worker at Youth With A Mission
2008 - 2010
DTS Staff + Project Management at Youth With A Mission

Education

2010 - 2010
Education details unavailable from Community Development Program | University of Nations
2007 - 2008
Education details unavailable from Discipleship Training School | University of the Nations

More Information

Social Presence :

Prographics :

Exp : 17 Location : Saskatoon, Saskatchewan, Canada Job Level : Leadership Designation : CEO at Road Coffee Inc.
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Insights For Selling To Alisha

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alisha is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alisha

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alisha move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alisha take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alisha

Personality Compatibility


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