Alistair Simmonds

Inquirer
DISC Type : cd

Marketing Lead at Nebula Consulting Ltd

Greater London, England, United Kingdom

Overview

Alistair Simmonds is the Founding Partner of Blackwood86, a specialist marketing consultancy. With over 20 years of experience at major UK brands like MS Amlin and RSA, he has deep expertise in the financial services sector. He holds a Masters degree from Kingston University and focuses on data-driven, measurable marketing implementations.

After spending two decades on the client side, Alistair co-founded his own marketing consultancy, Blackwood86, to apply his extensive experience from a new perspective.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Differentiation
He was a featured guest on a podcast discussing how to differentiate insurance brands in crowded marketplaces through customer-centric strategies.
Customer Experience
His professional profile highlights a wealth of experience in customer experience and developing effective customer propositions for large UK brands.
Financial Services Marketing
His career includes senior marketing roles at insurance giants MS Amlin and RSA, giving him extensive client-side experience in the sector.

Media Appearances

Alistair has no verified media appearances

Work History

4-2024 - 8-2025
Marketing Lead at Nebula Consulting Ltd
1-2021
Founding Partner at Blackwood86
3-2018 - 12-2020
Head of Marketing Channel Management at MS Amlin
9-2015 - 3-2018
Marketing Business Partner - P&C at MS Amlin
4-2011 - 8-2015
Marketing Manager at RSA

Education

2004 - 2005
Master's degree from Kingston University
2003 - 2004
Post Graduate Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Marketing Lead at Nebula Consulting Ltd
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Insights For Selling To Alistair

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alistair is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Alistair

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alistair move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alistair take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Alistair

Personality Compatibility


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