Allan Moorfield

Judge
DISC Type : Dc

Group IT Infrastructure Manager at Holdcroft Motor Group

Greater Stoke-on-Trent Area, United Kingdom

Overview

Allan is a Group IT Infrastructure Manager with over 30 years of experience managing multi-site deployment projects. He specializes in Windows Server, network infrastructure using Fortinet, Ubiquiti, and Cisco, and has a strong background in ERP/MRP system integration. Colleagues describe him as respected, proactive, and competent.

Outside of his professional role, Allan is passionate about raising awareness for Dementia, a cause that is very close to his heart after losing his father to the disease. His technical interests include following developments from major companies like Microsoft and Cisco.

He has unique experience managing the IT requirements for new build construction and brownfield regeneration projects.

Personality Overview

Fast But Wary

Quality Focused

Demanding

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They respond better to strong and respectful interactions.

Topics They Care About

IT Infrastructure Consolidation
He implemented a group-wide strategy to consolidate a fragmented, site-by-site IT approach into a modern solution that enabled significant business growth.
Network Security
Holds certifications and has extensive experience with security hardware, including Fortinet Fortigate, Watchguard Firebox, and Cisco products, indicating a focus on secure networks.
Dementia Awareness
He has personally shared that this cause is very important to him, having lost his father to the disease.

Media Appearances

Allan has no verified media appearances

Work History

1-2026
Group IT Infrastructure Manager at Holdcroft Motor Group
4-2010 - 1-2026
Group IT Manager at T. G. Holdcroft Motors Limited
3-2010 - 4-2010
Independant IT Consultant at Allan Moorfield
11-2005 - 1-2010
IT Manager at Micro Matic Limited
12-2000 - 11-2005
IT Manager at British Ceramic Tile

Education

1987 - 1990
ONC from University of Chester
1981 - 1987
GCE O Levels from Woolston County High School

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greater Stoke-on-Trent Area, United Kingdom Job Level : Middle Designation : Group IT Infrastructure Manager at Holdcroft Motor Group
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Insights For Selling To Allan

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Allan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Allan move?

  • If convinced, they can reach decisions quite fast.
  • Can Allan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Allan

Personality Compatibility


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