Allen Hepner

Trailblazer
DISC Type : DI

Senior Production Manager at EdgeMark Partners

Washington DC-Baltimore Area, United States

Overview

Allen Hepner is a Senior Production Manager at EdgeMark Partners with deep expertise in the postal and printing industry, evidenced by his Mail Piece Design Consultant certification. He focuses on creating customized direct marketing communications and helping clients achieve their strategic goals. Colleagues frequently describe him as knowledgeable, dedicated, and loyal.

He is actively involved in his professional community, notably as a volunteer for the Direct Marketing Association of Washington (DMAW). This engagement highlights a passion for the industry that extends beyond his daily responsibilities, focusing on connection and providing industry insights to his peers and clients.

Unique fact: Allen operates a personal brand called "The Hepcat Experience," through which he offers consulting and public speaking services.

Personality Overview

Persuasive

Values Relationships

Friendly But Fast

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Topics They Care About

Direct Mail Optimization
He frequently posts about managing direct mail operations and campaigns effectively, especially in response to rising postal rates.
Bridging Print & Digital
He champions USPS Informed Delivery as a key tool to connect physical mail with the digital world and enhance marketing campaigns.
Production Efficiency
Advocates for using experienced production agencies to handle complex processes, allowing clients to focus on their primary business objectives.

Media Appearances

Team | EdgeMark Partners. Featured in EdgeMark Partners website

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EdgeMark Partners announces hiring of Allen Hepner as Senior Production Manager. Featured in Facebook

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Work History

8-2022
Senior Production Manager at EdgeMark Partners
8-2020 - 3-2022
Senior Account Executive at Intellus
7-2018
Sales & Marketing Specialist | Public Speaker | Consultant at The Hepcat Experience
7-2017 - 5-2018
Director, Client Success at Window Book, Inc.
2-2014 - 6-2017
Business Development Executive at LegalShield Official

Education

1982 - 1984
Math from Montgomery College

More Information

Social Presence :

Prographics :

Exp : 39 Location : Washington DC-Baltimore Area, United States Job Level : Middle Designation : Senior Production Manager at EdgeMark Partners
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Insights For Selling To Allen

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Allen

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Allen move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Allen take some risk or not?

  • If necessary, they will be ready to take risks.

You And Allen

Personality Compatibility


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