Alley Scheidemann

Questioner
DISC Type : c

Director, Marketing at Kite Pharma

Los Angeles, California, United States

Overview

Alley has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Alley has no verified topics they care about

Media Appearances

Alley has no verified media appearances

Work History

8-2024
Director, Marketing at Kite Pharma
3-2022 - 8-2024
Associate Director, US Marketing at Kite Pharma
1-2021 - 3-2022
Senior Product Manager at Kite Pharma
7-2020 - 1-2021
VP, Account Group Supervisor / Sr. Brand Manager at Special Assignment for Kite Pharma
11-2018 - 7-2020
Director, Client Services at RevHealth

Education

2003 - 2007
BS from Lehigh University
2006 - 2006
Intern from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director, Marketing at Kite Pharma
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Insights For Selling To Alley

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alley is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alley move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alley take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alley

Personality Compatibility


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