Allison Bonnett

Energizer
DISC Type : I

Account Director, Roundel at Target Corporation at Roundel

Minneapolis, Minnesota, United States

Overview

Allison is an Account Director at Roundel, Targets retail media arm, with a history of progressive marketing roles within the parent company. Described by colleagues as a "rock star, " she is recognized for her strong digital marketing background and ability to drive complex solutions. She is a graduate of Lake Forest College.

Her background includes studying Studio Art at the Santa Reparata International School of Art in Italy, indicating a strong appreciation for the arts. This creative education complements her analytical marketing career, suggesting a well-rounded approach to her professional and personal pursuits.

Allison was awarded the Bullseye Award of Excellence for her exceptional partnership skills at Target.

Personality Overview

Big Picture Person

Enthusiastic

Informal

They are friendly, approachable and love to make new connections.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Retail Media
As an Account Director at Roundel, she is at the forefront of retail media, leveraging Target's platform for advertisers.
Digital Marketing
A recommendation highlights her "incredibly strong digital marketing background" and expertise in mobile and social programs.
Brand Strategy
Her prior roles as Senior Manager and Manager of Brand Marketing at Target show her experience in developing and managing brand identity.

Media Appearances

Allison has no verified media appearances

Work History

5-2018
Account Director, Roundel at Target Corporation at Roundel
4-2016 - 5-2018
Senior Manager, Brand Marketing (Small Format Stores) at Target
6-2014 - 4-2016
Manager, Brand Marketing (Target Brand) at Target
8-2013 - 6-2014
Sr Specialist, Category Marketing (Grocery & Essentials) at Target
1-2012 - 8-2013
Sr Specialist, Digital Marketing (Digital Weekly Ad) at Target

Education

2002 - 2006
BA from Lake Forest College
Studio Art from Santa Reparata International School of Art

More Information

Social Presence :

Prographics :

Exp : 19 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Account Director, Roundel at Target Corporation at Roundel
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Insights For Selling To Allison

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Allison

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Allison move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Allison take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Allison

Personality Compatibility


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