Allison C. Ullrich

Visionary
DISC Type : Ds

Parabola Expert at Parabola

New York City Metropolitan Area, United States

Overview

Allison is the Founder of Potentiate OS, where she leverages over 20 years of experience to help D2C brands scale their supply chain operations. A Harvard MBA graduate, she specializes in value chain optimization and developing leadership teams. Colleagues describe her as an "exceptional leader" and a "great manager. "

Outside of her professional life, Allison is a highly accomplished endurance athlete and a committed alumni leader. She demonstrates incredible discipline and dedication in her personal pursuits, balancing high-stakes professional consulting with demanding physical challenges and community involvement.

Unique fact: Allison is a two-time ALL World IRONMAN competitor.

Personality Overview

Objective Evaluator

Big Vision Person

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Scaling D2C Brands
Her firm, Potentiate OS, is dedicated to building resilient, high-performing supply chains that drive growth and enhance customer experiences for direct-to-consumer companies.
Practical Operations
She frequently writes about the need to build supply chains for reality, emphasizing that consulting playbooks often fail when faced with incomplete data and real-world complexity.
Leadership Development
A core part of her mission is helping supply chain operators advance into executive leadership roles through coaching and strategic frameworks.

Media Appearances

Allison has no verified media appearances

Work History

6-2025
Parabola Expert at Parabola
2-2024 - 1-2025
Advisor at Wrapt
9-2023 - 4-2024
Senior Vice President Operations at Pangaea
7-2023
Principal + Founder at Potentiate OS
1-2022 - 12-2022
ASCM Board Member | Director at Large - Massachusetts Minutemen at APICS

Education

8-2019 - 7-2022
Master's of Arts - MA from Harvard University
1998 - 2001
Bachelor's of Science from College of Media - University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Parabola Expert at Parabola
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Insights For Selling To Allison C.

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison C. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Allison C.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Allison C. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Allison C. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Allison C.

Personality Compatibility


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