Allison C. Ullrich in

Allison C. Ullrich

Login to view DISC.
Parabola Expert at Parabola
📍 New York City Metropolitan Area, United States

Allison is the Founder of Potentiate OS, where she leverages over 20 years of experience to help D2C brands scale their supply chain operations. A Harvard MBA graduate, she specializes in value chain optimization and developing leadership teams. Colleagues describe her as an "exceptional leader" and a "great manager. "

Outside of her professional life, Allison is a highly accomplished endurance athlete and a committed alumni leader. She demonstrates incredible discipline and dedication in her personal pursuits, balancing high-stakes professional consulting with demanding physical challenges and community involvement.

Unique fact: Allison is a two-time ALL World IRONMAN competitor.

Read the full overview →
Current Role
Parabola Expert
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Allison shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Allison cares about

Scaling D2C Brands
Her firm, Potentiate OS, is dedicated to building resilient, high-performing supply chains that drive growth and enhance customer experiences for direct-to-consumer companies.
Practical Operations
She frequently writes about the need to build supply chains for reality, emphasizing that consulting playbooks often fail when faced with incomplete data and real-world complexity.
+5 more topics Login to view topics
Career

Work history

6-2025
Parabola Expert
Parabola
2-2024 - 1-2025
Advisor
Wrapt
9-2023 - 4-2024
Senior Vice President Operations
Pangaea
7-2023
Principal + Founder
Potentiate OS
1-2022 - 12-2022
ASCM Board Member | Director at Large - Massachusetts Minutemen
APICS
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2019 - 7-2022
Master's of Arts - MA
Harvard University
1998 - 2001
Bachelor's of Science
College of Media - University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Allison. Free, 10 seconds.