Allison Felix, MBA, SPHR in

Allison Felix, MBA, SPHR

Doer · DISC type ds
Owner/Founder at Bay Park Consulting, LLC
📍 Sterling, Virginia, United States

Allison Felix is a strategic advisor and Fractional COO who spent over two decades as Managing Partner and COO at a top wealth management firm, Cassaday & Company, Inc. An EMBA graduate from George Mason University, she is described as a thoughtful, decisive, and highly capable leader, skilled at turning vision into execution.

Outside of work, Allison is actively involved with her alma mater, serving on the Board of the Radford University Foundation. She lives in Sterling, Virginia, and enjoys traveling, reading, and watching her favorite New England area sports teams. She also supports community causes like HopeLink Behavioral Health.

She founded the Northern Virginia (NOVA) Womens COO Forum, creating a community for local operations leaders to share experiences and resources.

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Experience
24 Years
Current Role
Owner/Founder
Location
Sterling, Virginia, United States
Personality Overview

How Allison shows up

Results Focused
Fast-paced
Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Allison cares about

Fractional COO Support
As the Owner/Founder of Bay Park Consulting, she now focuses on providing fractional operational leadership to help founders scale their professional service firms.
Female Leadership
She founded the NOVA Women's COO Forum and was a key part of a wealth management firm where six of eight department heads were female.
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Career

Work history

1-2026
Owner/Founder
Bay Park Consulting, LLC
3-2025
Member
Fractionals United®
1-2022 - 7-2025
Managing Partner & COO
Cassaday & Company, Inc.
7-2018 - 12-2021
President & COO, Principal
Cassaday & Company, Inc.
5-2011 - 7-2018
Chief Operating Officer
Cassaday & Company, Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2011
EMBA
George Mason University – Costello College of Business
1998 - 2001
Bachelor’s of Science in Communications
Radford University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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