Allison Grosso

Energizer
DISC Type : I

Insights Strategist at Agent A

New York, New York, United States

Overview

Allison is an Insights Strategist who helps brands find relevance through quick, scrappy research and cultural insights. With a background in venture building at Accenture Song, she is described by colleagues as curious, analytical, and strategic. She holds degrees in Anthropology from Brown and Painting from the Rhode Island School of Design.

Rooted in the worlds of art and music, Allisons creative origins deeply inform her professional work. She has played in touring bands and leverages a global network of creatives and taste-makers. Her interests merge brand strategy with a foundational passion for creative expression and cultural understanding.

Unique fact: Allison once built and animated a 3D world in the Unity game engine to create a CGI music video for a band on Rounder Records.

Personality Overview

Informal

Big Picture Person

Imaginative

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

Cultural Insights
Her core focus is using quick research to unlock cultural insights for brands, drawing from her background in Anthropology and the arts.
Consumer Behavior
She has direct experience planning consumer research and analyzing user responses to identify patterns and opportunities for major brands like Best Buy.
Venture Building
As a consultant at Accenture Song, she focused on discovering new growth opportunities for clients by planning and executing deep consumer research.

Media Appearances

Allison has no verified media appearances

Work History

11-2024
Insights Strategist at Agent A
10-2021 - 11-2024
Venture Building Consultant at Accenture Song
10-2021 - 7-2022
Insights Strategist (now part of Accenture Song) at Bionic, part of Accenture Song
5-2021 - 6-2021
CGI Music Video Creator at Rounder Records
12-2020 - 1-2021
Consumer Insights Specialist at AskMHB

Education

2008 - 2013
BFA Painting from Brown University / Rhode Island School of Design Dual Degree Program
2008 - 2013
Cultural Anthropology from Brown University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Junior Designation : Insights Strategist at Agent A
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Insights For Selling To Allison

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Allison

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Allison move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Allison take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Allison

Personality Compatibility


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