Allison Werder

Enthusiast
DISC Type : i

Chief Marketing Officer, Assistant Dean of Marketing & Communications at Isenberg School of Management, UMass Amherst

Amherst, Massachusetts, United States

Overview

Allison has no verified overview

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Allison has no verified topics they care about

Media Appearances

Allison has no verified media appearances

Work History

12-2019
Chief Marketing Officer, Assistant Dean of Marketing & Communications at Isenberg School of Management, UMass Amherst
12-2021
Lecturer Marketing Department, Brand Management & Strategy at Isenberg School of Management, UMass Amherst
2-2016 - 11-2021
Co-Founder of Women Innovators and Trailblazers at WIT: Women Innovators and Trailblazers
4-2013 - 5-2017
President at MassLive Media
10-2002 - 4-2013
CMO / EVP / SVP Strategy and Development at AMG/PARADE

Education

1997 - 1999
MBA from Georgetown University McDonough School of Business
1988 - 1992
Bachelor of Arts (B.A.) from University of Notre Dame

More Information

Social Presence :

Prographics :

Exp : 23 Location : Amherst, Massachusetts, United States Job Level : Leadership Designation : Chief Marketing Officer, Assistant Dean of Marketing & Communications at Isenberg School of Management, UMass Amherst
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Insights For Selling To Allison

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Allison is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Allison

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Allison move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Allison take some risk or not?

  • They can take some low-probability risks if needed.

You And Allison

Personality Compatibility


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