Alma Rosa Sandoval Fernández

Critic
DISC Type : C

Specialized in Endomarketing, Marketing / We implement strategies designed for each company at /We help professionals to design and implement a new way of working to increase profitability

Mexico City Metropolitan Area

Overview

Alma Rosa Sandoval is the founder of ConceptMKT, a marketing agency specializing in Endomarketing. She helps companies design new workplace cultures to increase profitability. She holds an MBA from Tecnológico de Monterrey, where she also served as a professor. Colleagues describe her as responsible, positive, and creative, with previous management roles at Compartamos Banco and Ipsos.


Her specialization in Endomarketing focuses on aligning internal teams to achieve strategic profitability goals.

Personality Overview

ROI Driven

Objective Thinker

Negotiator

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Workplace Culture
Her professional focus is helping managers and companies design and implement new ways of working to improve team focus and drive results.
Endomarketing
Specializes in internal marketing strategies that are designed to align all team members with the company's profitability objectives.
Profitability Growth
Her core value proposition is helping organizations structure their teams and culture in a way that directly increases profitability.

Media Appearances

Alma has no verified media appearances

Work History

5-2010
Specialized in Endomarketing, Marketing / We implement strategies designed for each company at /We help professionals to design and implement a new way of working to increase profitability
12-2007 - 3-2010
Communications Manager at Compartamos Banco
9-2006 - 12-2007
Client Service Director at Ipsos Bimsa
2004 - 2012
Profesor academico at ITESM
3-2003 - 9-2006
Marketing Manager at Thomson Electronics Mexico

Education

2001 - 2002
MBA from Tecnológico de Monterrey
1988 - 1992
“Licenciatura" BA from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 27 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Specialized in Endomarketing, Marketing / We implement strategies designed for each company at /We help professionals to design and implement a new way of working to increase profitability
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Insights For Selling To Alma Rosa

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alma Rosa is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alma Rosa

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alma Rosa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alma Rosa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alma Rosa

Personality Compatibility


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