Alvaro Escribano Ortiz de Urbina

Critic
DISC Type : C

Marketing & Merchandising Director at BIGMAT IBERIA

Greater Madrid Metropolitan Area, Spain

Overview

Alvaro is a passionate marketing director with over ten years of experience in product management and strategic planning for companies like BIGMAT IBERIA. Holding an Executive MBA from IESE Business School, colleagues describe him as a tireless, team-oriented leader focused on client solutions.

He is a people-oriented planner who focuses on fostering team creativity and productivity through empathy and dynamic leadership. He maintains a professional interest in the strategies of major global firms, including Microsoft and Deloitte.

He has managed marketing across uniquely diverse industries, including construction materials, pharmaceuticals, and second-hand goods retail.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Omnichannel Strategy
He often speaks on the importance of integrating physical and digital sales channels to adapt to modern market demands, especially within the professional distribution sector.
Trade Marketing
His role and public comments emphasize managing large-scale trade fairs like BigMatDay, corporate events, and point-of-sale merchandising to drive business for partners.
Brand Management
His career includes managing corporate identity and the strategic positioning of multiple brands across different companies, including Innovage, E´lifexir, and Netisum.

Media Appearances

Alvaro has no verified media appearances

Work History

12-2007
Marketing & Merchandising Director at BIGMAT IBERIA
11-2006 - 11-2007
Senior Product Manager. (Brands: Innovage, E´lifexir, Netisum, Dientex, Tauriton) at Laboratorios Phergal
5-2004 - 11-2006
Marketing Manager at Grupo Unide
7-2001 - 1-2003
Marketing Manager at Cash Converters España
10-1999 - 7-2001
Marketing Department at Grupo Planner

Education

2011 - 2013
Executive MBA from IESE Business School
2003 - 2004
Especialista en Gestión de Medios from Asociación de Agencias de Medios

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : Marketing & Merchandising Director at BIGMAT IBERIA
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Insights For Selling To Alvaro

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alvaro is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alvaro

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alvaro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alvaro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alvaro

Personality Compatibility


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