Alvaro Escribano Ortiz de Urbina in

Alvaro Escribano Ortiz de Urbina

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Marketing & Merchandising Director at BIGMAT IBERIA
📍 Greater Madrid Metropolitan Area, Spain

Alvaro is a passionate marketing director with over ten years of experience in product management and strategic planning for companies like BIGMAT IBERIA. Holding an Executive MBA from IESE Business School, colleagues describe him as a tireless, team-oriented leader focused on client solutions.

He is a people-oriented planner who focuses on fostering team creativity and productivity through empathy and dynamic leadership. He maintains a professional interest in the strategies of major global firms, including Microsoft and Deloitte.

He has managed marketing across uniquely diverse industries, including construction materials, pharmaceuticals, and second-hand goods retail.

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Experience
24 Years
Current Role
Marketing & Merchandising Director
Job Level
Mid-senior
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

How Alvaro shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alvaro cares about

Omnichannel Strategy
He often speaks on the importance of integrating physical and digital sales channels to adapt to modern market demands, especially within the professional distribution sector.
Trade Marketing
His role and public comments emphasize managing large-scale trade fairs like BigMatDay, corporate events, and point-of-sale merchandising to drive business for partners.
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Career

Work history

12-2007
Marketing & Merchandising Director
BIGMAT IBERIA
11-2006 - 11-2007
Senior Product Manager. (Brands: Innovage, E´lifexir, Netisum, Dientex, Tauriton)
Laboratorios Phergal
5-2004 - 11-2006
Marketing Manager
Grupo Unide
7-2001 - 1-2003
Marketing Manager
Cash Converters España
10-1999 - 7-2001
Marketing Department
Grupo Planner
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2013
Executive MBA
IESE Business School
2003 - 2004
Especialista en Gestión de Medios
Asociación de Agencias de Medios
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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