Alya Al Zarouni

Critic
DISC Type : C

Chief Operating Officer at DIFC

United Arab Emirates

Overview

Alya Al Zarouni is the Chief Operating Officer at DIFC Authority, where she directs the operational strategy for one of the worlds leading financial centers. With over two decades of experience, she is responsible for technology-driven business services, client experience, and digital transformation. She holds an MBA, an LLM in International Business Law, and a BSc in Computer Science.

Alya serves as a board member for the World Alliance of International Financial Centers and Hawkamah, The Institute for Corporate Governance, contributing to global financial standards and corporate governance.

She is a graduate of the prestigious Mohammed bin Rashid Centre for Leadership Development, completing both the Young Leaders and Dubai Leaders programs.

Personality Overview

Negotiator

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Financial Centre Growth
Oversees operations for one of the fastest-growing global financial hubs and frequently speaks on its record-breaking company registration and asset growth.
Fintech and AI
Actively promotes innovation as a core focus of DIFC's 2030 strategy, including initiatives like the Agentic AI Challenge and the DIFC Innovation Hub.
Operational Excellence
Her entire career at DIFC has been focused on transforming and digitizing services, improving internal efficiency, and enhancing the client experience through technology.

Media Appearances

In Conversation with Alya AlZarouni at DIFC. Featured in The Fintech Times

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Join us as Alya Al Zarouni, Chief Operating Officer at #DIFC .... Featured in Instagram

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Alya AlZarouni, Chief Operating Officer, DIFC Authority and Chair of .... Featured in Facebook

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Work History

1-2023
Chief Operating Officer at DIFC
6-2019
Board Member at Hawkamah Institute for Corporate Governance
2-2018 - 2-2023
Executive Vice President - Operations at DIFC
2-2017 - 6-2019
Senior Vice President Operations at DIFC
2-2014 - 6-2019
Head - Government and Registry Services at DIFC

Education

2003 - 2006
Master of Business Administration (M.B.A.) from American University of Sharjah
2019 - 2020
Master of Laws - LLM from Paris-Pantheon-Assas University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Arab Emirates Job Level : Leadership Designation : Chief Operating Officer at DIFC
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Insights For Selling To Alya

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alya is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Alya

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Alya move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alya take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alya

Personality Compatibility


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