Alysha Farry

Examiner
DISC Type : cs

Marketing & Publicity Director at Hachette Australia Books

Greater Sydney Area, Australia

Overview

Alysha has no verified overview

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Alysha has no verified topics they care about

Media Appearances

Alysha has no verified media appearances

Work History

8-2021
Marketing & Publicity Director at Hachette Australia Books
11-2018 - 4-2021
Group Marketing, Publicity & Communications Director at Penguin Random House Australia & New Zealand
2-2017 - 11-2018
Group Publicity, Communications & Audio Director at Penguin Random House Australia & New Zealand
12-2015 - 2-2017
Marketing Director at Penguin Random House Australia & New Zealand
7-2013 - 6-2014
Account Director at Liquid Ideas

Education

Master of Arts (M.A.) from University of Technology Sydney
Bachelor of Arts (B.A.) from University of Otago

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Marketing & Publicity Director at Hachette Australia Books
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Insights For Selling To Alysha

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alysha is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Alysha

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Alysha move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Alysha take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Alysha

Personality Compatibility


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