Amanda Barnes

Observer
DISC Type : ci

Chief Executive at Faversham House Ltd

East Grinstead, England, United Kingdom

Overview

Amanda Barnes is the CEO of Faversham House, a B2B media company her father founded. With an MBA from IMD and an English degree from Oxford, she transitioned from investment banking to lead the family business, executing a management buy-out in 2010. She has since pivoted the company towards digital intelligence, events, and subscriptions.

Amanda is a passionate advocate for sustainability in business, leading Faversham House to become a certified B Corporation. Words have always been one of her great joys, a passion she pursued despite being dyslexic and initially having a tough time learning to read as a child.

She successfully repositioned the company during the pandemic, emerging with a stronger, more profitable, and vibrant business.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Corporate Sustainability
Champions sustainable business practices, leading her company to achieve B Corp certification and publishing edie. net, a leading resource for sustainability professionals.
Digital Media Transformation
Has successfully transitioned Faversham House from a traditional print publisher to a digital-first intelligence and events business, ceasing all print publications.
Copyright & IP
Actively supports the #makeitfair campaign, advocating for copyright law, transparency, and fair compensation for content creators in the age of AI.

Media Appearances

Amanda has no verified media appearances

Work History

1-1989
Chief Executive at Faversham House Ltd

Education

1987 - 1988
MBA Hons from IMD
1979 - 1982
MA Hons from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 36 Location : East Grinstead, England, United Kingdom Job Level : N/A Designation : Chief Executive at Faversham House Ltd
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Amanda

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Amanda take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Amanda

Personality Compatibility


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