Amanda Forsyth

Inquirer
DISC Type : dc

Co-Founder | CEO at LivOn Technologies

London, England, United Kingdom

Overview

Amanda is the CEO and Co-Founder of LivOn, a purpose-driven AgeTech startup using AI and community to improve the lives of retirees. Her background combines product leadership, where she launched an award-winning eldercare solution, with a passion for financial literacy from co-founding Hiver Academy. She holds an MBA from Wilfrid Laurier University.

Her academic work, including a Master of Science, focused on human biomechanics and motor control, indicating a long-standing interest in how people interact with the world. This passion for understanding human needs now drives her work in building communities and supporting individuals through major life transitions, like retirement.

Her company, LivOn, was shortlisted for a "Tech for Good" award before it had even launched its product.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AgeTech Innovation
Currently building LivOn to serve retirees and previously led the launch of an award-winning eldercare solution at Cognitive Systems Corp.
Retirement Transition
Her company, LivOn, focuses on helping retirees find purpose, connection, and clarity in their post-work life, going beyond traditional financial planning.
Financial Literacy
Co-founded Hiver Academy, a platform dedicated to simplifying personal finance and empowering individuals to manage their money with confidence.

Media Appearances

Forsyth Business Radio – Apple Podcasts (hosted by Amanda Forsyth, Co‑Founder & CEO of LivOn Technologies). Featured in Apple Podcasts

See Now

Work History

3-2024
Co-Founder | CEO at LivOn Technologies
2-2022 - 9-2023
Director of Product at Cognitive Systems Corp.
5-2020
Co-Founder at Hiver Academy Inc.
7-2019 - 2-2022
Product Manager at Cognitive Systems Corp.
12-2016 - 7-2019
Business Development Associate at Cognitive Systems Corp.

Education

Master of Business Administration (MBA) from Lazaridis School of Business & Economics at Wilfrid Laurier University
Master of Science (MSc) from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Co-Founder | CEO at LivOn Technologies
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Amanda

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • Their decision making speed is somewhere in the middle.
  • Can Amanda take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Amanda

Personality Compatibility


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