Mat Court

Initiator
DISC Type : Di

Council Member at Brightlingsea Town Council

Brightlingsea, England, United Kingdom

Overview

Mat is the founder and Director of Grassroot Media, leveraging over 30 years of experience in media sales to connect brands with UK sports communities. Described as an "ideas person" and a great leader, he holds a Chartered Management Institute Leaders Diploma and is a certified Mental Health First Aider.

Outside of work, Mat is deeply involved in his community as the Deputy Mayor of Brightlingsea. He has a passion for local sports, having played cricket and football, and has volunteered at local clubs. He uses the outdoors as a personal solace for mental well-being.

He recently partnered his company with a mental health charity, inspired by his own experiences finding solace in the Lake District during his younger years.

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Grassroots Advertising
He founded Grassroot Media to specialize in building advertising networks that connect brands directly with engaged audiences at local UK sports clubs.
Local Governance
He is an active local politician, currently serving as the Deputy Mayor for Brightlingsea and has ambitions for a County Council position.
Mental Health Advocacy
He champions mental health awareness through partnerships with charities like Mind Over Mountains, drawing from his own personal experiences.

Media Appearances

Mat has no verified media appearances

Work History

5-2021
Council Member at Brightlingsea Town Council
4-2018 - 11-2019
Head of Advertising Sales at smarterVENUES media sales
1-2018
Grassroot Media at Grassroot Media
1-2017 - 6-2018
Head of Sales & Marketing at Naber
11-2016 - 1-2017
Business Director - Client Sales at Global

Education

1988 - 1995
A-Levels from Ilford County High School for Boys

More Information

Social Presence :

Prographics :

Exp : 29 Location : Brightlingsea, England, United Kingdom Job Level : N/A Designation : Council Member at Brightlingsea Town Council
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Insights For Selling To Mat

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mat is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Mat

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Mat move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Mat take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Mat

Personality Compatibility


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