Amanda Gabel, MBA

Questioner
DISC Type : c

Principal Marketing Writer at Amazon Web Services (AWS)

Yorktown Heights, New York, United States

Overview

Amanda is a Principal Marketing Writer at AWS with 15 years of experience in content strategy, brand building, and executive communications. She specializes in creating high-visibility thought leadership for senior leaders. She holds an MBA from the University of Tampas John H. Sykes College of Business.

Outside of work, Amanda appears to be a parent inspired by her sons creativity. She shows a strong passion for wildlife conservation, particularly the work of the Jane Goodall Institute, and is interested in the physical infrastructure that powers digital innovation.

She grew the readership for Amazon CTO Werner Vogels blog by over 100% year-over-year.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Generative AI
Her current role at AWS involves leading the writing and consulting on content strategy for the 2025 generative AI global marketing initiatives.
Executive Storytelling
She works with senior leaders to create high-visibility content, including thought leadership in major publications like the Wall Street Journal and CEO keynotes.
Brand Narrative
She believes words are the raw materials for a company's brand, which customers and employees buy with trust, and has built her career on this principle.

Media Appearances

Amanda has no verified media appearances

Work History

4-2022
Principal Marketing Writer at Amazon Web Services (AWS)
5-2018 - 4-2022
Sr. Marketing Writer at Amazon Web Services (AWS)
1-2017 - 5-2018
Communications Consultant & Freelance Writer at Self-Employed
5-2015 - 12-2016
Senior Public Relations Specialist at The Depository Trust & Clearing Corporation
7-2011 - 5-2015
Marketing Leader at American Integrity Insurance Company

Education

2008 - 2011
Master of Business Administration from University of Tampa - John H. Sykes College of Business
2004 - 2007
Bachelor of Science in Marketing from University of Tampa

More Information

Social Presence :

Prographics :

Exp : 18 Location : Yorktown Heights, New York, United States Job Level : Mid-senior Designation : Principal Marketing Writer at Amazon Web Services (AWS)
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Insights For Selling To Amanda

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amanda is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Amanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Amanda move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Amanda take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Amanda

Personality Compatibility


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