Amanda Gravina in

Amanda Gravina

Enigma · DISC type Dci
Customer Engagement & Strategic Initiatives Lead at AbbVie
📍 São Paulo, São Paulo, Brazil

Amanda is a marketing and sales leader with over 18 years of experience in the pharmaceutical industry, currently leading Customer Engagement & Strategic Initiatives at AbbVie. People who have worked with her describe her as analytical, strategic, accountable, and reliable. She is a graduate of Universidade Anhembi Morumbi.

Outside of her core responsibilities, Amanda shows a strong commitment to human-centric values. She is noted for her patient and caring approach to teamwork and is prepared to work with individuals with disabilities, demonstrating a focus on inclusion. She actively shares content related to public health awareness campaigns.

Unique fact: Amanda has knowledge of LIBRAS (Brazilian Sign Language), highlighting her dedication to accessibility and communication.

Read the full overview →
Experience
20 Years
Current Role
Customer Engagement & Strategic Initiatives Lead
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Amanda shows up

Hard To Convince
Persuasive & Assertive
Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are generally strong communicators and are not easy to convince.

Priorities

Topics Amanda cares about

Pharma Digital Transformation
Her current role is focused on leading data and digital transformation to enhance the customer experience in the pharmaceutical sector for AbbVie.
Omnichannel Engagement
She has driven omni-channel marketing initiatives and received an Intercontinental AbbVie Excellence Award for exceptional execution in this area.
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Career

Work history

4-2025
Customer Engagement & Strategic Initiatives Lead
AbbVie
1-2022 - 4-2025
Advanced Customer Experience Lead, Data & Digital Transformation Manager at AbbVie
AbbVie
4-2018 - 12-2021
Senior Brand Marketing Manager
AbbVie
1-2010 - 1-2014
Customer Relationship Management Manager
Abbott
1-2007 - 7-2010
Business Analytics and CRM Manager
MSD Sharp & Dohme GmbH
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2017
Bachelor's degree
Universidade Anhembi Morumbi
2000 - 2000
Specialization
Supreme College in Sydney
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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