Amanda Gravina in

Amanda Gravina

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Customer Engagement & Strategic Initiatives Lead at AbbVie
📍 São Paulo, São Paulo, Brazil

Amanda is a marketing and sales leader with over 18 years of experience in the pharmaceutical industry, currently leading Customer Engagement & Strategic Initiatives at AbbVie. People who have worked with her describe her as analytical, strategic, accountable, and reliable. She is a graduate of Universidade Anhembi Morumbi.

Outside of her core responsibilities, Amanda shows a strong commitment to human-centric values. She is noted for her patient and caring approach to teamwork and is prepared to work with individuals with disabilities, demonstrating a focus on inclusion. She actively shares content related to public health awareness campaigns.

Unique fact: Amanda has knowledge of LIBRAS (Brazilian Sign Language), highlighting her dedication to accessibility and communication.

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Experience
20 Years
Current Role
Customer Engagement & Strategic Initiatives Lead
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Amanda cares about

Pharma Digital Transformation
Her current role is focused on leading data and digital transformation to enhance the customer experience in the pharmaceutical sector for AbbVie.
Omnichannel Engagement
She has driven omni-channel marketing initiatives and received an Intercontinental AbbVie Excellence Award for exceptional execution in this area.
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Career

Work history

4-2025
Customer Engagement & Strategic Initiatives Lead
AbbVie
1-2022 - 4-2025
Advanced Customer Experience Lead, Data & Digital Transformation Manager at AbbVie
AbbVie
4-2018 - 12-2021
Senior Brand Marketing Manager
AbbVie
1-2010 - 1-2014
Customer Relationship Management Manager
Abbott
1-2007 - 7-2010
Business Analytics and CRM Manager
MSD Sharp & Dohme GmbH
In the press

Media appearances

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Education
2016 - 2017
Bachelor's degree
Universidade Anhembi Morumbi
2000 - 2000
Specialization
Supreme College in Sydney
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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