Amber Caramella

Captain
DISC Type : SD

Chief Revenue Officer at Netrality Data Centers

Scottsdale, Arizona, United States

Overview

Amber Caramella is the Chief Revenue Officer at Netrality Data Centers, bringing over 25 years of leadership in the digital infrastructure industry. An alumna of the University of Washington, she is described by colleagues as a disciplined, intelligent, and customer-focused professional, adept at managing sales, marketing, and strategic alliances.

Outside of her core responsibilities, Amber is a passionate advocate for female leadership in technology. She serves as the Global Executive Sponsor for IM Women, an initiative by Infrastructure Masons, and actively promotes leadership development programs to help advance women in the industry.

She was recently named to both the Datacloud USA Power 50 and InterGlobix Magazines Titans List.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Women in Leadership
Serves as the Global Executive Sponsor for IM Women and publicly recommends leadership development programs for women in the tech industry.
Digital Infrastructure
Her entire career, including current CRO role and multiple board memberships at companies like Bluebird Fiber and Cato Digital, is focused on this space.
Revenue Strategy
As Chief Revenue Officer, she is responsible for all aspects of revenue generation, including sales, marketing, channel partnerships, and strategic alliances.

Media Appearances

Netrality Data Centers appoints Amber Caramella as CRO with assistance from CFS Partners. Featured in Critical Facility

See Now

Work History

1-2020
Chief Revenue Officer at Netrality Data Centers
9-2023
Board Member at Bluebird Fiber
11-2020
Board of Directors at Cato Digital
9-2019
Advisory Council Member at Infrastructure Masons
5-2022 - 5-2023
Vertiv Advisory Board at Vertiv

Education

Amber has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : Scottsdale, Arizona, United States Job Level : Leadership Designation : Chief Revenue Officer at Netrality Data Centers
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Insights For Selling To Amber

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amber is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Amber

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Amber move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Amber take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Amber

Personality Compatibility


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