Amber Edwards

Enthusiast
DISC Type : i

Senior Director, Digital Media and Marketing at Watchdog Management

Canada

Overview

Amber Edwards is a Senior Director of Digital Media and Marketing with over seven years of experience in the music industry. She specializes in creating strategic audience and social media campaigns to help artists grow their fan base. She is an alumnus of Sheridan College, where she studied Advertising and Marketing Communications.

There is no publicly available information about Ambers personal life or interests outside of her professional career in the music and marketing industry.

She was instrumental in launching 91 NORTH RECORDS, a significant collaboration between the Warner Music Canada and Warner Music India teams.

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Artist Career Growth
Her stated goal is to help artists reach their full potential and grow an engaged fan base through strategic campaigns.
Fan Engagement
She has a background in creating engaging social content and has highlighted successful fan events with partners like Xbox and Snap Inc.
Digital Marketing
With over seven years dedicated to the field, she is an expert in digital strategy, social media campaigns, and audience development in the music industry.

Media Appearances

Amber has no verified media appearances

Work History

5-2025
Senior Director, Digital Media and Marketing at Watchdog Management
1-2024 - 5-2025
Senior Manager, Content and Audience Strategy at Warner Music Canada
1-2022 - 1-2024
Manager, Social & Audience Strategy at Warner Music Canada
11-2020 - 1-2022
Associate Manager, Social Strategy at Warner Music Canada
10-2019 - 11-2020
Social Media & Fan Engagement Specialist at Warner Music Canada

Education

2014 - 2017
Advertising and Marketing Communications from Sheridan College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Canada Job Level : Senior Designation : Senior Director, Digital Media and Marketing at Watchdog Management
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Insights For Selling To Amber

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amber is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Amber

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Amber move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Amber take some risk or not?

  • They can take some low-probability risks if needed.

You And Amber

Personality Compatibility


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